Media Planner/Buyer

Cortis Lentini; Little Rock (AR); Hybrid; USD 50,000 - 80,000; Full time

Job summary

An established industry player is seeking a Media Planner/Buyer to join their dynamic team. This hybrid role requires a marketing professional skilled in traditional media planning and buying, with a strong emphasis on negotiation and relationship-building. You will engage with clients to develop comprehensive media strategies that encompass TV, Radio, Print, and digital platforms. Your analytical mindset will help measure campaign effectiveness and optimize performance. If you thrive in a collaborative environment and have a passion for media, this opportunity is perfect for you.

Qualifications

• 3+ years of experience in media buying and planning.
• Strong analytical and negotiation skills are essential.

Responsibilities

• Plan and execute media strategies for clients across various channels.
• Report on media performance and recommend optimizations.

Skills

Analytical Skills

Negotiation Skills

Relationship Building

Excel/Google Sheets

Media Buying

Problem Solving

Communication Skills

Financial Acumen

Education

Bachelor's Degree

Tools

DSPs

Connected TV

Online Radio Platforms

Job description

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Who You Are

You’re a marketing professional with experience in researching, planning, negotiating, and buying traditional media, as well as measuring campaign results. You enjoy engaging with people and negotiating media deals to secure the best value. You work well with marketing teams to develop holistic strategies that include paid digital media, public relations, social media, SEO, and websites. You can develop media strategies focusing on traditional media tactics and measure their effectiveness, providing insights on performance. You also have an understanding of digital marketing and programmatic media buying.

This is a hybrid position, working weekly in our Little Rock office and remotely.

Who We’re Looking For - Requirements/Responsibilities

• Strong analytical and organizational skills.
• Excellent negotiation and relationship-building skills.
• High proficiency in Excel/Google Sheets.
• Experience in planning, negotiating, building partnerships, and buying linear media such as TV, Radio, Outdoor, Print, and Sponsorships.
• Experience with DSPs, Connected TV, and programmatic online radio is preferred but not required.
• Experience with co-op-funded advertising is preferred but not required.
• Detail-oriented with strong financial acumen and ability to reconcile media financials.
• Experience in performance marketing with measurable outcomes.
• A curious problem solver energized to find answers and solutions.
• Excellent communicator capable of articulating media strategies to both experts and novices.
• Effective negotiator collaborating with media vendors to maximize client value.
• Bachelor’s degree or higher is preferred but not required.
• Industry experience of 3+ years in media buying and planning.

What You’ll Do

You will work as a traditional media expert within an omnichannel marketing team, responsible for planning and executing media strategies for clients. Your tactics may include TV, CTV, Radio, Online Radio, OOH, Print, and online media placements. You’ll report on media performance, recommend optimizations, and reconcile media financials monthly, working under the supervision of the Media Director.

In line with our commitment to diversity and inclusion, we ask that all applicants do not include their photo in submissions (e.g., portfolio, resume).