FacebookTIktok Media Buyer

Mediabistro; Vancouver (WA); Remote; USD 60,000 - 80,000; Full time

Job summary

A leading company is seeking a Performance Media Buyer to oversee paid media campaigns on TikTok and Facebook. The role involves planning, executing, and optimizing campaigns while collaborating with creative teams to achieve client goals. Candidates should have experience managing substantial budgets and a strong analytical background. The position offers a remote-first work culture and opportunities for professional growth.

Benefits

Competitive salary

Performance-based bonuses

Remote-first work culture

Flexible hours

Ongoing training and growth opportunities

Qualifications

• Experience managing paid social campaigns, especially on TikTok and Facebook.
• Track record of managing $10K+ budgets with measurable ROI.

Responsibilities

• Plan, launch, and manage TikTok and Facebook ad campaigns with optimizations.
• Analyze performance metrics and build reports for stakeholders.

Skills

Analytical Skills

Media Buying

Campaign Management

Tools

Google Analytics

TikTok Ads Manager

Facebook Business Manager

Job description

About Impact Scale LLC Impact Scale LLC is dedicated to accelerating social change by equipping mission-driven organizations with the tools, insights, and strategies they need to scale their impact. We operate at the intersection of innovation, data, and purpose.

Job Overview

As a Performance Media Buyer, you will own the planning, execution, and optimization of paid media campaigns on TikTok and Facebook. You will work closely with our creative team to test ad concepts, analyze performance metrics, and scale campaigns to meet client or internal KPIs.

Key Responsibilities :

Media Buying & Campaign Management

Plan, launch, and manage TikTok and Facebook ad campaigns with daily optimizations.

Monitor budgets, pacing, and performance metrics to meet CPA / ROAS targets.

Conduct A / B testing on ad creatives, audiences, placements, and bidding strategies.

Develop full-funnel paid media strategies tailored to brand goals and customer journeys.

Collaborate on campaign calendar planning with product and creative stakeholders.

Work with content creators, UGC partners, and internal design teams to ideate and brief high-performing ad creatives.

Analyze creative performance data to inform future iterations and creative direction.

Analytics & Reporting

Track and analyze key performance metrics such as CTR, CPC, CPM, ROAS, and LTV.

Build performance reports and present insights, optimizations, and results to stakeholders.

Use analytics tools (e.g., Google Analytics, TikTok Analytics, Meta Ads Manager) for in-depth attribution and impact analysis.

Innovation & Learning

Stay updated on platform changes, algorithm updates, and emerging ad formats.

Continuously test new features, trends, and strategies for scalable growth.

Qualifications

Experience managing paid social campaigns, with a strong focus on TikTok and Facebook.

Proven track record of managing $10K+ / month budgets and delivering measurable ROI.

Expertise in TikTok Ads Manager and Facebook Business Manager (Meta Ads).

Strong analytical skills; ability to derive insights from data and act on them.

Experience with creative performance analysis and working with creative teams.

Knowledge of tracking and attribution methods (Meta Pixel, TikTok Pixel, UTM parameters).

Familiarity with ad policies, audience segmentation, and bidding strategies.

What We Offer

Competitive salary and performance-based bonuses.

Remote-first work culture and flexible hours.

Opportunity to work with fast-scaling brands and cutting-edge creative teams.

Access to ongoing training, platform certifications, and growth opportunities.

Collaborative and fast-paced startup environment.

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