Media Network Activation Lead

American Airlines; Fort Worth (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Travel perks

Health benefits

Wellness programs

401(k) program

Employee discounts

Job summary

American Airlines seeks an Analyst/Sr Analyst, Media Network Activation and Enablement to drive activation and growth of advertising across company-owned media. You will partner with Media Network, Marketing, Analytics, Technology, and Partnerships to bring new products to market and create scalable processes.

The role emphasizes project management, stakeholder collaboration, and continuous improvement in a dynamic environment at the Fort Worth HQ.

Qualifications

• Bachelor's degree or equivalent training and experience.
• 3 years of related experience in media, advertising, marketing, partner enablement, project management, business operations, or related field.
• Experience supporting media networks, digital advertising, advertising technology, marketing operations, or partner programs.
• Experience launching new products, capabilities, partnerships, or operational processes.
• Experience supporting go-to-market strategies and cross-functional implementation efforts.

Responsibilities

• Support activation, launch, and ongoing growth of advertising opportunities across owned media channels.
• Translate partner and business objectives into actionable implementation plans for program launches.
• Coordinate cross-functional onboarding, activation, and enablement of new advertising partners and campaigns.
• Develop and maintain project plans, launch schedules, workflows, and enablement materials.
• Track deliverables, manage dependencies, and resolve implementation barriers.
• Support go-to-market activities for new advertising products and partner programs.
• Collaborate with campaign operations and channel teams to ensure handoff from activation to execution.

Skills

Project management

Stakeholder mgmt

Analytical skills

Communication

Education

Bachelor's degree in Marketing, Advertising, Business, Communications, Project Management, or related field

Tools

Excel

PowerPoint

PM tools

Job description

American Airlines seeks an Analyst/Sr Analyst, Media Network Activation and Enablement to drive activation and growth of advertising across company-owned media. You will partner with Media Network, Marketing, Analytics, Technology, and Partnerships to bring new products to market and create scalable processes.

The role emphasizes project management, stakeholder collaboration, and continuous improvement in a dynamic environment at the Fort Worth HQ.