Analyst/Sr Analyst, Media Network Activation and Enablement

American Airlines; Fort Worth (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Travel perks

Health benefits

Wellness programs

401(k) program

Employee discounts

Job summary

American Airlines seeks an Analyst/Sr Analyst, Media Network Activation and Enablement to drive activation and growth of advertising across company-owned media. You will partner with Media Network, Marketing, Analytics, Technology, and Partnerships to bring new products to market and create scalable processes.

The role emphasizes project management, stakeholder collaboration, and continuous improvement in a dynamic environment at the Fort Worth HQ.

Qualifications

• Bachelor's degree or equivalent training and experience.
• 3 years of related experience in media, advertising, marketing, partner enablement, project management, business operations, or related field.
• Experience supporting media networks, digital advertising, advertising technology, marketing operations, or partner programs.
• Experience launching new products, capabilities, partnerships, or operational processes.
• Experience supporting go-to-market strategies and cross-functional implementation efforts.

Responsibilities

• Support activation, launch, and ongoing growth of advertising opportunities across owned media channels.
• Translate partner and business objectives into actionable implementation plans for program launches.
• Coordinate cross-functional onboarding, activation, and enablement of new advertising partners and campaigns.
• Develop and maintain project plans, launch schedules, workflows, and enablement materials.
• Track deliverables, manage dependencies, and resolve implementation barriers.
• Support go-to-market activities for new advertising products and partner programs.
• Collaborate with campaign operations and channel teams to ensure handoff from activation to execution.

Skills

Project management

Stakeholder mgmt

Analytical skills

Communication

Education

Bachelor's degree in Marketing, Advertising, Business, Communications, Project Management, or related field

Tools

Excel

PowerPoint

PM tools

Job description

Analyst/Sr Analyst, Media Network Activation and Enablement

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Posting Start Date: 10/23/26

Location: DFW Headquarters Building 8 (DFW-SV08)
Cities: Fort Worth - TX
Requisition ID: 88903
This job will continue to be posted until at least 10/30/26.

Job Description

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

This role is part of the Media Network team and offers a unique opportunity to help shape and scale a growing advertising business within American Airlines by supporting the activation, launch, and growth of advertising opportunities across company-owned media channels. Partnering closely with teams across Media Network, Marketing, Analytics, Technology, and Partnerships, you will help bring new advertising products and partner programs to market while creating scalable processes and seamless partner experiences. In this dynamic environment, you will play a key role in enabling business growth, driving operational excellence, and supporting the continued evolution of the Media Network.

What you'll do

This list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

• Support the activation, launch, and ongoing growth of advertising opportunities across American Airlines owned media channels.
• Translate partner and business objectives into actionable implementation plans that support successful program launches and ongoing operations.
• Coordinate cross-functional activities required to onboard, activate, and enable new advertising partners, campaigns, media products, and capabilities.
• Partner with stakeholders across Media Network, Marketing, Analytics, Technology, and channel teams to ensure organizational readiness and successful execution.
• Develop and maintain project plans, launch schedules, workflows, process documentation, and enablement materials.
• Facilitate alignment across stakeholders by tracking deliverables, managing dependencies, and resolving implementation barriers.
• Support go-to-market activities for new advertising products, partner programs, and media opportunities.
• Collaborate with campaign operations and channel teams to ensure successful handoff from activation through campaign execution and delivery.
• Identify opportunities to improve operational efficiency, scalability, governance, and consistency across partner-facing processes.
• Support the creation and delivery of training materials, stakeholder communications, and enablement resources.
• Monitor launch outcomes, partner feedback, and operational performance to identify continuous improvement opportunities.
• Develop presentations, status updates, business cases, and executive communications to support Media Network initiatives.
• Stay informed on advertising, media, marketing technology, and industry trends to support innovation and business growth.
• Support special projects and strategic initiatives that advance the Media Network's capabilities and long-term success.

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• Bachelor's degree in Marketing, Advertising, Business, Communications, Project Management, or a related field, or equivalent training and experience
• 3 years of related experience in media, advertising, marketing, partner enablement, project management, business operations, or a related field

Minimum Qualifications- Education & Prior Job Experience

• Experience supporting media networks, digital advertising, advertising technology, marketing operations, or partner programs
• Experience launching new products, capabilities, partnerships, or operational processes
• Experience supporting go-to-market strategies and cross-functional implementation efforts
• Knowledge of advertising operations, campaign activation, partner onboarding, and media planning practices
• Experience developing executive presentations, business cases, and stakeholder communications
• Experience driving process improvement and operational scalability initiatives
• Familiarity with customer engagement platforms, media technology solutions, and digital marketing ecosystems

Minimum Qualifications- Education & Prior Job Experience

• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
• Excellent relationship-building and stakeholder management skills
• Strong analytical and problem-solving abilities with a focus on execution and continuous improvement
• Ability to influence and drive alignment across cross-functional teams
• Strong verbal, written, and presentation communication skills
• Ability to translate complex business needs into actionable plans and operational processes
• Proficiency with Microsoft Excel, PowerPoint, and project management tools
• Strong attention to detail and ability to manage multiple deliverables in a fast-paced environment
• Business acumen and customer-focused mindset with an understanding of partner needs and business objectives
• Experience facilitating meetings, workshops, and working sessions to drive decisions and execution

What you'll get

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Team Member Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life's journey? Feel free to be yourself at American.

Cities:Fort Worth - TX
Requisition ID:88903

Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status. We support and obey laws that prohibit discrimination everywhere we do business. American Airlines, Inc fully considers all qualified applicants including those with a criminal history. ©2025, American Airlines, Inc. We are excited you're interested in beginning your career journey with us. All applications will only be submitted through this site, and we will never require payment at any time during the application process.