Senior Analyst, Digital Analytics - Streaming Insights (Hybrid)

SmartRecruiters, Inc.

Miami (FL)

Hybrid

USD 90,000 - 130,000

Full time

4 days ago

Be an early applicant

Application generator

An application made for this job — a tailored resume and cover letter that speak straight to the posting.

Get past ATS filters

Benefits offered by this job

Hybrid schedule

Job summary

NBCUniversal is seeking a Senior Analyst, Digital Analytics to join the Cross-Platform Analytics team. You will analyze Telemundo’s digital and streaming performance, translate complex data into actionable insights, and develop executive-ready reporting for stakeholders across Streaming, Programming, Marketing, Editorial, and Strategy & Insights.

The role emphasizes storytelling with data, mentoring junior analysts, and building recurring reports and dashboards to drive data-informed decisions

Qualifications

Bachelor’s degree in a relevant quantitative field such as Business Analytics, Data Science, Computer Science, Statistics, Mathematics, Economics, or a related discipline.
3+ years of experience in analytics, preferably within media, digital, streaming, television, or another consumer-facing business.
Strong analytical and problem-solving skills with the ability to work quickly and accurately while producing high-quality, error-free results.
High proficiency in Microsoft Excel, including pivot tables, advanced formulas, lookups, modeling, and other analytical functionality.
Demonstrated proficiency in SQL and experience working with large datasets and/or cloud data warehouses such as Snowflake, Databricks, BigQuery, or equivalent platforms.
Experience with data visualization and reporting tools such as Tableau, Domo, or equivalent platforms.
Strong PowerPoint skills with demonstrated experience building clear, concise, executive-ready presentations and data narratives.
Fluency in the language of digital media and online measurement, including impressions, CTR, CPM, eCPM, uniques, pageviews, visits, viewability, starts, minutes, completion, and other engagement metrics.
Strong understanding of streaming and digital content performance metrics and audience behavior.
Experience conducting audience segmentation and analyzing audience consumption and behavioral patterns.
Excellent verbal and written communication skills, with experience presenting analytical findings to senior stakeholders and executive audiences.
Ability to manage multiple priorities, work independently, and deliver high-quality analysis in a fast-paced environment.

Responsibilities

Analyze cross-platform content performance across Telemundo’s digital and streaming ecosystem, including VOD, live, FAST, and other digitally distributed content.
Support data analysis and reporting requests by querying dashboards and reporting tools such as Tableau and Domo, and translating findings into actionable insights for stakeholders.
Conduct title-level and content-driven analyses to identify trends in audience engagement, consumption, and performance across platforms.
Build clean, executive-ready PowerPoint narratives explaining title-level and content-driven trends in Telemundo Streaming growth for recurring reporting, strategic initiatives, and high-visibility ad-hoc requests.
Develop and maintain recurring reports, analyses, and performance frameworks that help stakeholders understand what is driving changes in streaming and digital performance.
Partner with Streaming, Programming, Marketing, Editorial, and Strategy & Insights teams to answer complex business questions and support data-led decision making.
Lead ad-hoc analyses and deep dives to uncover audience and content insights, including audience segmentation, consumption and behavior analysis, and findings that inform content development, programming, and broader business strategy.
Identify trends, opportunities, and anomalies in the data and clearly communicate the implications to both analytical and non-technical audiences.
Help ensure data quality and accuracy by identifying inconsistencies, validating results, and partnering with technical teams to resolve data and reporting issues.
Mentor and guide junior analysts by reviewing analyses, providing feedback, and helping raise the team’s overall analytical rigor and storytelling standards.
Contribute to improving analytical processes, reporting methodologies, and scalable approaches to cross-platform analytics.