MEDIA EXECUTIVE - WRDW/WAGT

GRAY MEDIA; Augusta (GA); On-site; USD 60,000 - 100,000; Full time

Job summary

GRAY MEDIA is seeking a Media Executive to join our sales team in Atlanta. You will generate revenue by identifying prospects, developing partner-focused strategies, constructing presentations, negotiating, and closing deals with business owners and advertising executives, building long-term relationships everywhere.

You will consult with clients, manage a growing book of broadcast and digital sales, and learn Gray digital products while delivering innovative marketing solutions across local and

Qualifications

• Experience in outside sales with a proven track record.
• Strong prospecting and lead-generation skills.
• Ability to build and nurture long-term client relationships.
• Excellent written and verbal communication and presentation abilities.
• Familiarity with digital advertising products is preferred.

Responsibilities

• Generate revenue by identifying prospects and closing deals in broadcast and digital sales.
• Develop partner-focused strategies and build compelling presentations.
• Manage a local and national book of business to retain and grow customers.
• Collaborate with internal teams to develop effective marketing strategies.
• Maintain up-to-date knowledge of Gray Media's digital advertising products.

Skills

Outside Sales

Digital Advertising Experience

Prospecting

Relationship Building

Presentation Skills

Computer Proficiency

Education

College Degree preferred

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Job Summary/Description:

We are looking for a Media Executive to join our successful sales department. As a Media Executive, you would be responsible for generating revenue by identifying prospects, developing partner-focused strategy, building presentations, negotiating and closing deals, and building long-term relationships. Ultimately, this position will increase sales and nurture client relationships at a high standard. You're a self-starter, enjoy keeping up with the latest trends, are capable of prospecting and exploring new business, and love to hustle while using your creative side.

Consult with business owners, marketing and advertising executives, directors, and managers to develop and implement an effective marketing strategy for their business. Meet or exceed sales expectations, goals, and budgets, and manage your own book of broadcast and digital sales revenue for retention and growth. Learn and master Gray digital advertising products and tools (we are always innovating and growing) along with Gray Digital Media's suite of digital services. Develop, retain, and grow client relationships in your local market and throughout the country.

Manage your broadcast and digital book of business using client management tools and software. Design, write, and present marketing proposals and PowerPoint presentations. Communicate and collaborate effectively across all Gray Digital Media departments and support staff.

Please note: Primary job duties and responsibilities include, but are not limited to, the information listed above

Qualifications/Requirements:

• College Degree preferred, or equivalent years of experience
• Previous Outside Sales experience required
• Digital Experience is preferred
• Demonstrates intellect, drive, executive presence, and Sales acumen
• The ability to prospect and network with business decision-makers within small, medium, and large organizations.
• Proven experience building excellent client relationships
• Strong proficiency in computer skills
• Excellent written and oral presentation skills

WRDW/WAGT-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.