MEDIA EXECUTIVE - WAFF

Gray Local Media, Inc; Huntsville (AL); On-site; USD 50,000 - 80,000; Full time

Job summary

WAFF-TV/Gray Media, Huntsville, AL, seeks a Media Executive to drive local advertising revenue and build trusted client partnerships. The role emphasizes consultative selling, prospecting, and delivering marketing solutions for business growth.

You will manage the full sales cycle, research opportunities, and present compelling campaigns. A proactive, high-energy individual with 2–5 years of B2C/B2B sales experience is preferred.

Qualifications

• 2–5 years of outside consultative sales experience (media ad sales preferred).
• Proven revenue pipeline-building skills.
• Proficient with Microsoft Excel and PowerPoint.

Responsibilities

• Research opportunities, generate leads, and manage an active pipeline of potential revenue.
• Own the full sales cycle from prospect to close and meet revenue goals.
• Provide marketing insights and consultancy to build client relationships.
• Maintain pipeline through cold calling and forecast monthly.
• Design, write, and present marketing presentations.
• Meet or exceed sales goals and manage revenue book for growth.
• Utilize CRM and other tools to manage client accounts.
• Collaborate with WAFF-48 departments to support client solutions.

Skills

B2B/B2C sales

Consultative selling

Prospecting

CRM proficiency

Microsoft Excel

PowerPoint

Tools

CRM tools

Job description

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WAFF:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets, reaching 36 percent of the US television households.

Job Summary/Description:

WAFF, Gray Media's NBC affiliate in Huntsville, AL, has an immediate opening for a Media Executive to join our team of integrated marketing/advertising professionals. At WAFF, we help our clients "find and keep their very best customers" through the use of effective research, marketing, and advertising. If you have media sales experience or a background/education in Business, and see yourself as a high-energy individual who likes working with people, this could be your opportunity to make more money at the #1 media company in Huntsville, AL.

WAFF-48 is seeking to expand its already substantial share of the local broadcast and digital revenue market. To achieve this, we are seeking the next high-level consultant to join our team. Our ideal hire will be self-motivated to exceed expectations and possess strong consultancy skills and an entrepreneurial spirit. This candidate thrives in a position that holds no limits to growth or success. The media executive is a sales role responsible for identifying, qualifying, and acquiring new prospects and connecting them with our innovative marketing solutions to help them grow their business. This is a role focused on acquiring high-quality clients with significant short and long-term revenue potential.

Duties/Responsibilities include (but are not limited to):

• - You will research opportunities in your market, generate or follow through on sales leads, both warm and cold, and manage an active pipeline of potential revenue.
• - You will own the full sales cycle from prospect to close and meet new business revenue and budget goals.
• - You will be an expert in marketing and provide expert insights, recommendations, and consultancy to build productive and long-lasting relationships.
• - You will maintain a consistent pipeline through cold calling, build pipeline velocity, and forecast with accuracy monthly.
• - Design, write, and present marketing presentations.
• - Meet or exceed sales expectations, goals, and budgets, and manage your book of sales revenue for retention and growth.
• - Manage your book of business using multiple CRM and client management tools and software.
• - Communicate and collaborate effectively internally across all WAFF-48 departments and support staff.

Qualifications/Requirements:

• - 2-5 years of B2C or B2B outside consultative sales experience (media ad sales experience, preferred).
• - Effective prospecting and proven revenue pipeline-building skills.
• - Ability to think critically and design solutions for complex problems.
• - Be teachable and open to best practices and feedback as a means of continuous improvement.
• - Be consistent at delivering results through perseverance, humility, and a positive outlook in the face of challenges.
• - Must be comfortable selling to, challenging, and building trust-based relationships with business owners to top executives.
• - Must be proficient in Microsoft Suite, including Excel and PowerPoint.
• - Must meet Gray Media's driving requirements and have a valid driver's license.

WAFF-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.