DIGITAL SALES ASSISTANT - WAFF

Gray Local Media, Inc; Huntsville (AL); On-site; USD 42,000 - 60,000; Full time

Job summary

Gray Media in Huntsville, AL is seeking a Digital Sales Assistant to support the sales team in planning and delivering digital advertising campaigns. You will coordinate orders, manage ad traffic, and generate performance reports using GA4 and Google Analytics, with collaboration across internal teams and clients.

This role emphasizes precise data entry, strong communication, and proactive problem solving in a fast-paced media environment.

Qualifications

• Excellent written and verbal communication with strong teamwork and client service.
• High attention to detail and accurate data entry.
• Proactive problem solving in fast-paced environments.

Responsibilities

• Coordinate digital orders and entry for campaigns, ensuring deadlines are met.
• Serve as liaison to Gray Digital Media for ad creative development.
• Manage traffic and scheduling across digital campaigns.
• Collaborate with internal sales teams, media executives, and clients to implement campaigns.
• Monitor campaigns, troubleshoot delivery issues, and follow up with teams and clients.
• Ensure ad specs and guidelines are accurately applied with advertisers.
• Track performance and generate analytical reports using GA4 and other tools.

Skills

Communication

Organization & Detail

Problem Solving

Microsoft Office

Google Analytics GA4

Tools

Microsoft Office

Google Ads

GA4

Design software

Job description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Job Summary/Description:

The Digital Sales Assistant works daily to support the sales department with digital advertising campaigns. This role is responsible for coordinating digital orders, executing instructions for digital graphics/ad creation, inputting digital orders, assigning traffic, and facilitating the overall digital sales process. Additionally, the Digital Sales Assistant will monitor active campaigns, conduct research, and generate performance reports.

Duties/Responsibilities include, but are not limited to:

• Campaign Coordination & Order Creative Entry: Request, input, and monitor digital orders and creative scheduling for all campaigns, ensuring all deadlines are met.
• Creative Liaison: Coordinate the submission and creative development of digital ads through Gray Digital Media Digital Design and 2 AdPro.
• Traffic Management: Assign, update, and monitor creative traffic on digital campaigns to ensure seamless execution.
• Client & Team Communication: Collaborate effectively with internal sales teams, Media Executives, and clients to develop, implement, and support comprehensive digital media strategies and marketing campaigns.
• Campaign Monitoring & Optimization: Monitor digital campaigns actively, troubleshoot delivery issues, and ensure appropriate follow-up with internal teams and clients.
• Manage advertising specs and guidelines with advertisers as the company and product offerings evolve.
• Reporting & Analysis: Track campaign performance and create analytical reports using tools such as Gray Insights, Google Analytics (GA4), and other reporting platforms.

Qualifications/Requirements:

Skills & Competencies:

• Communication: Superb written and verbal communication skills, with a strong focus on collaborative teamwork and excellent customer service. Ability to work with an internal and external team to execute campaigns with precision.
• Organization & Detail: Exceptional organizational skills and high attentiveness to detail, with strong data entry and multitasking capabilities.
• Problem Solving: Strong troubleshooting, adaptability, and problem-resolution skills in a high-pressure environment.

Technical Proficiency:

• Core Software: Proficient in Microsoft Office (Excel, Word, PowerPoint, Outlook).
• Digital Tools (A Plus): Experience with design software, social media platforms, paid digital ads, streaming, pre-roll, display, email marketing, Google Ads, and a strong understanding of Google Analytics (GA4). Familiarity with emerging digital tools.

WAFF-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.