DIGITAL MARKETING MANAGER - WAFF

GRAY MEDIA; Huntsville (AL); On-site; USD 60,000 - 90,000; Full time

Job summary

WAFF-TV/Gray Media in Huntsville, AL seeks a Digital Marketing Manager to lead our social-first content strategy and support digital and broadcast initiatives. The role partners with the Creative Services Director to drive engagement across all platforms, while collaborating with news and sales teams.

The ideal candidate is a dynamic creator with a strong sense of emerging social trends, capable of growing audiences and fostering community across station brands and client partnerships.

Qualifications

• Submit Demo reel and/or creative examples
• Excellent writing and communication skills
• Knowledge of major social platforms (Facebook, Instagram, TikTok, YouTube)
• Experience with video, photography, lighting, and audio pre/post production
• Experience with Adobe Creative Cloud, Premiere, and After Effects preferred
• Experience using Canva and other social-first applications that establish and lock in brand guidelines
• Ability to edit short and long-form content

Responsibilities

• Collaborate with the Creative Services Director, News Digital Content Manager, and Local Sales Managers to plan and execute multi-platform social and digital marketing campaigns.
• Develop platform-specific content strategies and maintain an organized daily and weekly content calendar.
• Create highly engaging, trend-aware social content designed to grow followers and advance station brands, partner initiatives, and client sponsorships.
• Shoot and edit short- and long-form content (experience with video shooting and editing a strong plus).
• Write engaging headlines and social copy that fit our brands.

Skills

Writing & communication

Social platforms knowledge

Video production

Content strategy

Tools

Adobe Creative Cloud

Premiere

After Effects

Canva

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WAFF:

WAFF is Huntsville, Alabama's #1 news station. We have a dominant digital presence in North Alabama and throughout the Tennessee Valley.
Visit www.waff.com to learn more.

Job Summary/Description:

The Digital Marketing Manager will lead our social-first content strategy, partnering with the Creative Services Director to drive high-impact engagement across all social platforms while supporting digital and broadcast initiatives. The ideal candidate is a dynamic, collaborative creator and strategist who lives and breathes emerging social trends. Working closely with news and sales, this role will champion audience growth and community connection across all station brands, client partnerships, and station initiatives.

Duties/Responsibilities include, but are not limited to:

• Collaborate with the Creative Services Director, News Digital Content Manager, and Local Sales Managers to plan and execute multi-platform social and digital marketing campaigns.
• Develop platform-specific content strategies and maintain an organized daily and weekly content calendar.
• Create highly engaging, trend-aware social content designed to grow followers and advance station brands, partner initiatives, and client sponsorships.
• Shoot and edit short- and long-form content (experience with video shooting and editing a strong plus).
• Write engaging headlines and social copy that fit our brands.

Qualifications/Requirements:

• Submit Demo reel and/or creative examples
• Excellent writing and communication skills
• Knowledge of major social platforms (Facebook, Instagram, TikTok, YouTube).
• Experience with video, photography, lighting, and audio pre/post production
• Experience with Adobe Creative Cloud, Premiere, and After Effects preferred
• Experience using Canva and other social-first applications that establish and lock in brand guidelines.
• Ability to edit short and long-form content

WAFF-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.