MEDIA EXECUTIVE - WTVY

Gray Local Media, Inc; Dothan (AL); On-site; USD 60,000 - 90,000; Full time

Job summary

Gray Media seeks a Media Executive for WTVY to represent our brand to local clients, agencies, and the public. You will act as a business partner and consultant, guiding media planning and creative strategy to help clients hit their goals.

This role offers schedule flexibility, independence for high performers, and significant compensation opportunities within a dynamic, locally focused team.

Qualifications

• Personable and convincing communicator who helps local businesses grow.
• Local media sales experience preferred; training resources available to get up to speed selling multi‑platform products.
• Competitive drive with a collaborative attitude; initiative is required.
• Knowledge of Wide Orbit & Matrix is a plus.

Responsibilities

• Manage and grow a list of clients by helping them meet their business goals through advertising with our local media organization.
• Develop new business through marketing tactics to introduce products to local businesses and agencies.
• Deliver exceptional customer service by regularly monitoring advertising results and solving issues.
• Meet monthly, quarterly, and annual budget goals and drive sales programs.
• Assist with billing and payment collections as needed.
• Learn Gray Television training recommendations to introduce new products to the market.

Skills

Effective communication

Local media sales experience

Initiative

Collaborative

Sales mindset

Tools

Wide Orbit

Matrix

Job description

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WTVY

WTVY News4 is the #1 local media organization producing news, weather, and original content for the Wiregrass region of Alabama, Florida, and Georgia. Located in downtown Dothan, AL, WTVY has been the area's favorite local broadcaster since 1955. News4 takes pride in our winning culture and reputation as the "Hometown News Leader". Leadership is about more than being the most popular. Come see how we're embracing our responsibilities to promote prosperity in the Wiregrass for all. Experience the energy of Dothan's impressive economic growth, while still enjoying a very comfortable cost of living.

Job Summary / Description

A Media Executive at WTVY represents our brand to a community of local clients, advertising agencies, and the general public. You are a business partner and consultant providing media planning and creative strategy support to help local businesses meet their goals. This role offers work schedule flexibility and independence to those who perform at the highest levels, as well as significant compensation opportunities.

Duties / Responsibilities include, but are not limited to

• Manage and grow a list of clients by helping them meet their business goals through advertising with our #1 local media organization, featuring a variety of broadcast and digital ad products.
• New business development through a variety of marketing tactics to introduce our products to local businesses and advertising agencies.
• Deliver exceptional customer service by connecting with clients frequently to monitor their advertising results and celebrate their success or quickly problem‑solve as necessary.
• Meet monthly, quarterly, and annual budget goals, as well as drive the success of sales programs throughout the year.
• Assist with billing and payment collections, as needed.
• Learn WTVY's best practices and Gray Television training recommendations to help introduce new products to the market.

Qualifications / Requirements

• The ideal candidate is a personable and convincing communicator who enjoys finding ways to help local businesses grow.
• Local media sales experience is preferred, but training resources are available to help the right individual get up to speed quickly on selling multi‑platform media products.
• A competitive drive combined with a collaborative attitude is welcome on our team.
• Initiative is an absolute requirement.
• Knowledge of Wide Orbit & Matrix is a plus.

WTVY-TV/Gray Media is a drug‑free company

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self‑service portal)