MEDIA EXECUTIVE - WBTV

Gray Local Media, Inc; Charlotte (NC); On-site; USD 42,000 - 65,000; Full time

Job summary

WBTV-TV/Gray Media is seeking a Sales Media Executive to connect local businesses with the station\'s advertising resources. This on-site role requires a minimum of 1 year of sales experience and a comfort with cold calling, presentations, and meeting tight revenue targets.

Knowledge of broadcast and digital advertising is preferred, and a successful outside sales track record will be considered. A valid driver\'s license is required, with strong teamwork and customer service values helping

Qualifications

• Bachelor's degree in digital marketing, advertising, or equivalent work experience.
• 1 year sales experience required; media/digital sales a plus.
• Excellent communication, presentation, and collaboration skills.
• Able to handle multiple tasks in a fast-paced environment.
• Valid driver\'s license and meet driving requirements.

Responsibilities

• Generate new advertising revenue by cold calling prospects and developing new advertising accounts for the station and digital products.
• Exceed monthly revenue goals by selling digital advertising and growing revenue from current clients.
• Stay up to date on station product lines and programming features, including competing media platforms.
• Negotiate advertising rates and schedules, and prepare compelling proposals for clients.
• Provide account updates and forecast monthly revenue in the CRM database (Matrix) on a weekly basis.
• Monitor accounts receivable and maintain daily call tracking and appointment-setting in the CRM.

Skills

Sales experience

Communication skills

Education

Bachelor's degree in digital marketing/advertising or related field

Tools

MS Office

Job description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WBTV:

WBTV is located in the heart of the Queen City, just west of Uptown. As a community leader for over 76 years, WBTV prides itself on putting our viewers first. Being "On Your Side" is more than just a slogan, but a culture that permeates throughout the station and is truly felt by the entire WBTV team.

WBTV was the first television station to sign on in the Carolinas and is considered the "most trustworthy source of news and information" in the area, according to research.

Job Summary/Description:

We are looking for Sales Super Stars! As a Sales Media Executive, you will help local businesses connect with their potential customers using the best resources in the business. We have a top-performing sales team with a strong culture of teamwork and success. Minimum of 1 year sales experience required. Broadcast and/or Digital Advertising Sales experience is preferred, but a successful outside sales track record will also be considered. This is an on-site position (not remote). Living by the golden rule and having a strong desire to help people are necessary.

Duties/Responsibilities include, but are not limited to:

• Responsible for generating new advertising revenue by cold calling new prospects and developing new advertising accounts for the station and the station's digital products.
• Exceed monthly revenue goals by generating new business through daily cold calling and appointment setting with new prospects, selling digital advertising, and growing advertising revenue from current clients
• Keep up to date on all station product lines and programming features, including the product lines and programming features of competing TV stations and other media platforms
• Negotiates advertising rates and schedules, along with preparing creative written and oral proposals to clients
• Must be able to provide account updates, communicate monthly revenue projections, and forecast future advertising business within our CRM database Matrix on a weekly basis.
• Monitors accounts receivable of their client base
• Maintains daily call tracking and appointments within our CRM database and achieves weekly appointment setting minimums

Qualifications/Requirements:

• Bachelor's degree, preferably in digital marketing, advertising, or equivalent work experience
• 1 Year Sales Experience required, Media & Digital sales experience a plus
• Must possess good communication, presentation, and collaboration skills
• Capable of handling multiple tasks in a fast-paced environment
• Ability to work independently, solve problems, and manage your time effectively
• Knowledge of MS Office products
• Must meet the Gray Media driving requirements and have a valid driver’s license

WBTV-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.