Media Effectiveness Lead — MMM & ROI (On-site Franklin, TN)

Mars, Incorporated and its Affiliates; Franklin (TN); On-site; USD 90,000 - 135,000; Full time

Benefits offered by this job

Opportunity to bring your pet to work

Job summary

Mars, Incorporated and its Affiliates in Franklin, TN is seeking a Media Effectiveness Manager to advance the ROI of media investments across brands. You will lead MMM learning, run test-and-learn programs, and embed data-driven decision making across a matrixed organization.

You'll collaborate with marketing, sales, shopper, COE teams, and external partners to translate complex data into actionable insights and business recommendations.

Qualifications

• Bachelor’s degree in a relevant field.
• 4+ years of experience in digital marketing analytics or media effectiveness.
• Experience with MMM, attribution, or experimentation frameworks.
• Proven ability to translate complex data into actionable insights and business recommendations.
• Strong communication and storytelling skills.
• Demonstrated ability to influence and collaborate across a complex stakeholder environment.
• Experience with retail media nice to have.

Responsibilities

• Lead the development and deployment of media effectiveness frameworks to evaluate and optimize paid, owned, and earned media investments.
• Own and manage the MMM learning agenda, ensuring insights are translated into clear implications for annual planning and in-year optimization.
• Partner with brand, media, and analytics teams to define KPIs aligned to business objectives.
• Design, implement, and scale cross-channel test-and-learn programs to continuously improve media ROI and efficiency.
• Analyze campaign, commerce, and retailer media performance to identify key drivers of effectiveness and growth opportunities.
• Recommend in-year media mix optimizations through marketing mix modeling.
• Translate complex analytical outputs into clear, compelling insights and business recommendations for stakeholders at all levels.
• Support agency partners in the annual planning process, leveraging historical insights, MMM projections, and business priorities.
• Partner with media agencies and internal teams to optimize targeting, messaging, channel mix, and investment allocation.
• Implement and embed a global creative testing framework, optimizing creative from concept through in-market execution.
• Codify and share learnings through playbooks, best practices, and “key beliefs” to enable scaling across brands and teams.

Skills

Digital marketing analytics

Media measurement (MMM/attribution)

Data storytelling

Stakeholder collaboration

Ambiguity management

Retail media experience

Education

Bachelor's degree

Job description

Mars, Incorporated and its Affiliates in Franklin, TN is seeking a Media Effectiveness Manager to advance the ROI of media investments across brands. You will lead MMM learning, run test-and-learn programs, and embed data-driven decision making across a matrixed organization.

You'll collaborate with marketing, sales, shopper, COE teams, and external partners to translate complex data into actionable insights and business recommendations.