Media Analytics & ROI Insights Manager

PepsiCo; Purchase (NY); On-site; USD 94,000 - 156,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Retirement Plan

Employee Assistance Program

Job summary

PepsiCo is seeking a media analytics professional to influence ROIs across brands within Media Operations. You will develop insights, apply predictive analytics, and measure efficiency of investments for improved marketing outcomes.

The role involves leading analytics projects, collaborating with cross-functional teams, and ensuring data governance to drive ROI across PepsiCo’s NA media initiatives.

Qualifications

• Bachelor’s degree required; advanced degrees preferred.
• 3+ years of quantitative analytics and/or data analysis experience.
• Media industry or agency experience preferred; CPG experience a plus.
• Experience with Media Data Signals strongly preferred.
• Strong organizational and project management skills for multiple projects.
• Data visualization skills are desirable.
• Strong written and verbal communication with stakeholders.

Responsibilities

• Lead analytics-focused projects related to media mix modeling and real-time media optimization.
• Identify opportunities to develop and deploy data quality controls to improve media reporting data availability.
• Understand data flow between media agencies, finance, and cross-functional teams.
• Work across multiple brands and collaborate with manager and partners.
• Prioritize workload to meet ad-hoc and cadence-based deliverables.
• Lead and develop team members in driving actionable insights from data analysis.

Skills

Media analytics

Media mix modeling

Real-time optimization

Data governance

Data quality controls

Cross-functional collaboration

Excel

PowerPoint

Data analytics software

Stakeholder management

Education

Bachelor's degree

Advanced degree preferred

Job description

PepsiCo is seeking a media analytics professional to influence ROIs across brands within Media Operations. You will develop insights, apply predictive analytics, and measure efficiency of investments for improved marketing outcomes.

The role involves leading analytics projects, collaborating with cross-functional teams, and ensuring data governance to drive ROI across PepsiCo’s NA media initiatives.