Remote Media Performance Strategist - MMM & Attribution

General Motors; Warren (MI); On-site; USD 84,000 - 127,000; Full time

Benefits offered by this job

Health and wellbeing programs

GM vehicle discounts

Tuition assistance

Paid vacation & holidays

Job summary

General Motors is seeking a Media Performance Strategist to manage end-to-end media measurement and insights for Corporate Brands. You will analyze TV, streaming, display, paid search, and social data to shape media strategy, budget allocation, and marketing decisions.

Collaborating in a cross-functional analytics squad, you’ll advance MMM capabilities, deliver actionable recommendations, and present insights to both technical and non-technical stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Analytics, Economics, Statistics, or related field.
• 5+ years in marketing analytics, media strategy, MMM, attribution, or performance measurement.
• Hands-on MMM or multi-touch attribution experience.
• Experience with analytics tools (Adobe Analytics, Google Analytics) and MarTech platforms (Google Campaign Manager, Meta Ads Manager).
• Proficiency in SQL for querying and managing large datasets; dashboards in Power BI.
• Strong problem-solving, analytical, and communication skills; translate insights clearly.

Responsibilities

• Lead MMM and media measurement insights for Corporate Brands across channels.
• Deliver strategic recommendations to optimize budget and media mix.
• Analyze media and platform data to identify performance trends and drivers.
• Create dashboards and presentations; ensure governance standards are met.

Skills

MMM

Multi-touch attribution

SQL

Power BI

Data visualization

Stakeholder communication

Education

Bachelor's degree

Tools

Adobe Analytics

Google Analytics

Google Campaign Manager

Meta Ads Manager

Job description

General Motors is seeking a Media Performance Strategist to manage end-to-end media measurement and insights for Corporate Brands. You will analyze TV, streaming, display, paid search, and social data to shape media strategy, budget allocation, and marketing decisions.

Collaborating in a cross-functional analytics squad, you’ll advance MMM capabilities, deliver actionable recommendations, and present insights to both technical and non-technical stakeholders.