Media Effectiveness Lead (MMM & ROI)

Mars Incorporated in; Franklin (TN); Hybrid; USD 85,000 - 125,000; Full time

Benefits offered by this job

Pet-friendly office

Job summary

Mars Incorporated, based in Franklin, TN, is seeking a Media Effectiveness Manager to advance measurement of media investments across brands. You will lead MMM learning, design cross-channel test-and-learn programs, and translate data into strategic recommendations for annual planning and in-year optimization.

You will collaborate with marketing, sales, shopper, and COE teams as well as external partners to drive alignment in a highly matrixed environment, while focusing on ROI and scalable best

Qualifications

• Bachelor's degree required.
• 4+ years of experience in digital marketing analytics or media effectiveness.
• Experience with media measurement approaches such as MMM, attribution, or experimentation frameworks.
• Proven ability to translate complex data into actionable insights and business recommendations.
• Strong communication and storytelling skills.
• Demonstrated ability to influence and collaborate across a complex stakeholder environment.
• Ability to operate effectively in ambiguous environments and drive alignment across teams.
• Experience with retail media is a nice to have.

Responsibilities

• Lead the development and deployment of media effectiveness framework to evaluate and optimize paid, owned, and earned media investments.
• Own and manage the MMM learning agenda, ensuring insights are translated into clear implications for annual planning and in-year optimization.
• Partner with brand, media, and analytics teams to define KPIs aligned to business objectives.
• Design, implement, and scale cross-channel test-and-learn programs to continuously improve media ROI and efficiency.
• Analyze campaign, commerce, and retailer media performance to identify key drivers of effectiveness and growth opportunities.
• Recommend in-year media mix optimizations through marketing mix modeling.
• Translate complex analytical outputs into clear, compelling insights and business recommendations for stakeholders at all levels.
• Support agency partners in the annual planning process, leveraging historical insights, MMM projections, and business priorities.
• Partner with media agencies and internal teams to optimize targeting, messaging, channel mix, and investment allocation.
• Implement and embed a global creative testing framework, optimizing creative from concept through in-market execution.
• Codify and share learnings through playbooks, best practices, and key beliefs to enable scaling across brands and teams.

Skills

Analytics

MMM/Attribution

Data storytelling

Cross-functional

Influence

Education

Bachelor's degree

Job description

Mars Incorporated, based in Franklin, TN, is seeking a Media Effectiveness Manager to advance measurement of media investments across brands. You will lead MMM learning, design cross-channel test-and-learn programs, and translate data into strategic recommendations for annual planning and in-year optimization.

You will collaborate with marketing, sales, shopper, and COE teams as well as external partners to drive alignment in a highly matrixed environment, while focusing on ROI and scalable best