Media Director

Syneos Health, Inc.; United States; Remote; USD 130,000 - 150,000; Full time

Job summary

An innovative firm is seeking a seasoned media strategist to lead and execute comprehensive media strategies. In this pivotal role, you will oversee project execution for a major client, focusing on healthcare professional (HCP) engagement and optimizing media plans. Your expertise in multichannel media planning, combined with a strategic approach to programmatic advertising and client engagement, will be essential in fostering collaboration across media partnerships. Join a dynamic team dedicated to accelerating biopharmaceutical success and making impactful decisions that change lives. This is an exciting opportunity to advance your career in a supportive and inclusive environment.

Benefits

401(k) matching

Flexible PTO

Health coverage

Sick leave

Qualifications

• 10+ years of experience in media planning and buying.
• Strategic proficiency in programmatic and ad operations.

Responsibilities

• Lead media strategy and execution for major client accounts.
• Collaborate with data science teams to optimize strategies.

Skills

Multichannel media planning

Programmatic advertising

Ad operations

Client engagement

Analytical skills

Education

Bachelor's degree

Job description

Updated: March 28, 2025
Location: Remote, United States
Job ID: 8914-OTHLOC-CORwYfwT

You inspire creativity and lead with clear direction.

In this role, you will be responsible for leading our media strategy and execution, collaborating closely with agency teams within Communications and central media resources at Syneos Health. Your focus will be on maintaining and fostering collaboration across our media partnerships. Your responsibilities include:

1. Overseeing project execution from a digital perspective on our largest client account
2. Focusing on HCP-facing tactics
3. Approaching media plans holistically, prioritizing strategy
4. Providing media strategy consultancy to internal agency staff and clients
5. Collaborating with data science teams to optimize promotion and sales strategies
6. Continuously improving our offerings and scaling efforts appropriately

Minimum qualifications include:

• Bachelor’s degree and at least 10 years of progressively senior experience in multichannel media planning and buying (print, digital, point of care)
• Strategic proficiency in programmatic, ad operations, NPP, or biddable media on sales, agency, or ad tech sides
• Experience in the pharmaceutical or OTC sectors targeting HCPs
• Experience working with Physician Level Data and understanding of NPI targeting

Desired skills:

• Excellent presentation skills and a successful track record in client engagement
• Exceptional organizational, multi-tasking, and detail-oriented skills
• Strong analytical and quantitative skills

The annual base salary ranges from $130K to $150K, with actual compensation based on experience and qualifications. Additional performance-based bonuses or commissions may apply.

At Syneos Health, we are committed to diversity, inclusion, and authentic workplace culture. We encourage candidates with transferable skills and diverse backgrounds to apply and join our Talent Network for future opportunities.

Why choose Syneos Health Communications? We are part of Syneos Health, a global organization dedicated to accelerating biopharmaceutical success. Our expertise spans health industry sectors, enabling us to deliver innovative, efficient solutions that bring therapies to market faster. We simplify the complex healthcare landscape to help our clients make impactful decisions.

W o r k H e r e M a t t e r s E v e r y w h e r e | How are you inspired to change lives?

Syneos Health is an equal opportunity employer (Minorities/Females/Veterans/Disabled).

We have a voluntary COVID-19 vaccination policy. We encourage vaccination and may require proof of vaccination based on local or client requirements. Our benefits include competitive pay, health coverage, 401(k) matching, flexible PTO, and sick leave, subject to local regulations.

Join over 29,000 employees who are making a difference worldwide. A career with Syneos Health means contributing to life-changing therapies and advancing your professional growth in a supportive, innovative environment.