Senior Director, Media & AI Strategy

adQuadrant; United States; Remote; USD 140,000 - 210,000; Full time

Job summary

An innovative firm is seeking a Senior Director of Media & AI Strategy to redefine growth through advanced media strategies and AI integration. This role involves architecting a media strategy for high-growth brands, leading a dynamic team, and championing new measurement paradigms. The ideal candidate will thrive in a fast-paced environment, possess a deep understanding of media platforms, and drive profitable client growth. Join a remote-first company that values innovation and collaboration, and help shape the future of performance marketing.

Benefits

Excellent Health Benefits

401K + Match

Unlimited PTO

Paid Sick Leave

Paid Company Holidays

$300/year for workspace equipment

Supportive company culture

Remote work options

Virtual collaboration tools

Qualifications

• 10+ years in paid media or performance marketing leadership roles.
• Deep experience scaling DTC brands and understanding full-funnel economics.

Responsibilities

• Define and evolve paid media strategy across all channels.
• Lead high-performance media strategists and analytics partners.

Skills

Paid Media Strategy

Analytics

AI Integration

Media Buying

Creative Strategy

Education

Bachelor's Degree in Marketing or Related Field

Master's Degree in Business Administration

Tools

Google Analytics

Meta Ads Manager

TikTok Ads

Programmatic Advertising Platforms

Job description

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This range is provided by adQuadrant. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$140,000.00/yr - $210,000.00/yr

Direct message the job poster from adQuadrant

adQuadrant is redefining what a modern growth partner looks like. We partner with the most ambitious consumer brands to scale intelligently through a powerful blend of media strategy, advanced measurement, AI innovation, and audience-first creative. As pioneers in digital marketing and social commerce, we’re building the next-generation agency model: one where media investment becomes growth capital, where creative is informed by contribution margin, and where technology and human expertise are deeply fused.

We’re proud to be one of just five dual-badged TikTok agencies in the U.S., officially recognized as both a TikTok Marketing Partner and a TikTok Shops Partner. Our highest-tier platform relationships extend to Meta, Google, Snap, Pinterest, and more. Our remote team thrives on innovation, experimentation, and forward-thinking problem-solving. If you're ready to challenge convention and architect the future of performance marketing, you're in the right place.

Role Overview:

We’re looking for a strategic force to join as Senior Director, Media & AI Strategy — a cross-disciplinary leader who thrives at the intersection of media innovation, analytics, AI, and creative.

In this role, you will define and evolve adQuadrant’s paid media strategy across all channels (Meta, Google, TikTok, Programmatic, Native, CTV, and more), champion a new measurement paradigm (MMM, GeoX, incrementality), and lead the integration of AI across our full-funnel operations. You will oversee a team of high-performance media strategists, buyers, and analytics partners and collaborate deeply with our creative and product functions to drive scalable, profitable client growth.

This role is for someone who wants to invent, not maintain. You'll be expected to lead with frameworks, build systems, pressure test assumptions, and operate with financial fluency across contribution margin, CAC payback, and marginal ROI.

What You’ll Do:

• Architect the media strategy vision and operating model for a $XXXM+ portfolio of high-growth brands.
• Lead, mentor, and scale a world-class team across media buying, planning, and analytics.
• Build and implement AI-powered workflows in media decision-making, measurement, and creative iteration.
• Own the development and evolution of media measurement systems (MMM, Geo testing, incrementality, causal lift).
• Champion testing velocity and operational scalability through frameworks, process design, and automation.
• Translate platform trends, consumer shifts, and financial signals into actionable performance strategy.
• Collaborate with Creative Strategy leads to guide concepting and iteration using media + performance data.
• Lead client conversations with authority, clarity, and a strong financial and strategic POV.
• Cultivate and grow top-tier channel partnerships (Google, Meta, TikTok, etc.).
• Represent adQuadrant externally via thought leadership — conferences, webinars, publications.
• Manage team-level P&L and collaborate with leadership on broader business planning and forecasting.

You Might Be a Fit If You:

• Have 10+ years in paid media, growth strategy, or performance marketing leadership roles (agency or brand).
• Have deep experience scaling DTC brands and understand full-funnel economics, not just top-line metrics.
• Are fluent in media platforms (Meta, Google, TikTok, Programmatic, Native, CTV) and how they work together.
• Have led high-performing paid search, paid social and lifecycle teams.
• Understand and have led adoption of advanced measurement methodologies.
• Think like a CFO, strategize like a CMO, and communicate like a founder.
• Are energized by automation, experimentation, and building smarter systems with AI.
• Have led or partnered with Creative Strategy and understand how to translate performance into storytelling.
• Thrive in client-facing settings and can command a room with insight and clarity.
• Know how to manage P&L, resource planning, and team development.
• Want to help shape the future of modern performance marketing, not just optimize the current state.

Bonus Points:

• Experience with predictive modeling, marketing mix modeling, and/or media mix experimentation frameworks.
• Past leadership in media/creative integration initiatives.
• Hands-on exposure to GenAI applications in ad creative or performance optimization.

This is not a role for caretakers. It’s for builders. For strategists with conviction. For leaders ready to transform how media drives growth.

Join us in shaping the new era of media strategy. Apply now.

Our people come first. No jerks. No egos. Just people who like to work hard and enjoy winning as a team.

• Excellent Health Benefits (health, dental, vision, and life insurance)
• 401K + Match
• Time Off - Unlimited PTO, Paid Sick Leave, Paid Company Holidays, End of Year Flex week (December 24 - January 1)
• $300/year to equip your work space with new equipment
• An extremely supportive and fun company culture
• Remote-first company with the option to work from offices in Irvine, California.
• Ability to work from anywhere in the US.
• Virtual collaboration through meetings and Slack.
• Use of a laptop (Mac), computer software, and office productivity tools.
• Reliable internet access and a professional background.
• Reasonable accommodations are available for qualified individuals with disabilities.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising, Marketing, and Consulting

• Industries

  Marketing Services

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Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

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