Social Media Director

24 Seven Talent; United States; Remote; USD 100,000 - 170,000; Full time

Job summary

An innovative firm in the financial services and technology sector is seeking a Senior Director of Social Media & Branded Content. This role involves driving the brand's social presence, leading a talented team, and developing strategies that resonate with audiences. The ideal candidate will have over a decade of experience in marketing and social media, with a proven track record in leadership roles. You will be at the forefront of shaping the company's voice across platforms, collaborating with various teams, and leveraging analytics to optimize performance. If you are a strategic storyteller with a passion for social media, this is the perfect opportunity for you.

Qualifications

• 10+ years in marketing and social media, with 5 years in leadership.
• Strong experience in social strategy and content development.

Responsibilities

• Drive brand’s social presence across all major platforms.
• Develop and lead social content strategy from concept to execution.

Skills

Marketing

Social Media Strategy

Content Development

Analytics Tools

Community Building

Crisis Management

Communication Skills

Pop Culture Awareness

Tools

Content Management Systems

Social Media Platforms (Pinterest, Reddit, TikTok, LinkedIn, Meta)

Job description

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Senior Director, Social Media & Branded Content

Location: Remote

Duration: 4- months (coverage for maternity leave)

Our client, in the financial services and technology space, is looking for a forward-thinking, creative leader to take the reins of their social media and branded content efforts. As Senior Director, Social Media & Branded Content, you’ll shape their voice across platforms, lead a talented team, and build meaningful connections with audiences—internally and externally. If you’re a strategic storyteller who lives and breathes social, we want to meet you.

You Will:

• Drive the brand’s social presence—organic, paid, and influencer-driven—across all major platforms.
• Develop and lead social and branded content strategy from concept to execution, ensuring it aligns with business priorities and brand identity.
• Oversee influencer partnerships and external agencies to co-create compelling, on-brand content.
• Partner with customer service and PR to manage engagement, respond to issues, and turn feedback into opportunity.
• Collaborate across teams to ensure content supports business goals, amplifies key campaigns, and elevates executive visibility.
• Leverage analytics to monitor performance, fine-tune strategy, and drive growth.
• Stay ahead of emerging social trends, platform updates, and content formats to keep us innovative and culturally relevant.
• Mentor a high-performing team, fostering creativity, accountability, and collaboration.

You Have:

• 10+ years in marketing, social media, and content, with at least 5 years in a leadership role.
• Deep experience in social strategy, community building, and content development (visual and written).
• Strong grasp of analytics tools, content management systems, and platform-specific best practices.
• Proven ability to grow audiences, craft compelling narratives, and lead cross-functional initiatives.
• Experience managing crises and shaping reputation through social channels.
• Collaborative mindset with exceptional communication and presentation skills.
• A pulse on pop culture, emerging tech, and the evolving social media landscape.
• Experience on the following social platforms: Pinterest, Reddit, Tik Tok, LinkedIn, Meta

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing, Advertising, and Other

• Industries

  Financial Services and Technology, Information and Media

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