Enterprise Media Director

Compound Growth Marketing; Boston (MA); Remote; USD 125,000 - 140,000; Full time

Job summary

An innovative marketing consultancy is seeking a Media Director to lead dynamic marketing initiatives in the B2B technology and cybersecurity sectors. This fully remote position offers a chance to develop and implement multi-channel strategies that drive demand generation and brand awareness. The ideal candidate will have over seven years of experience in media strategy and performance marketing, with a strong background in agency collaboration. Join a forward-thinking team dedicated to leveraging data and creativity to solve complex marketing challenges and shape the future of marketing strategies in a rapidly evolving industry.

Benefits

Comprehensive health benefits

Fully remote culture

Flexible work schedules

Unlimited PTO

401k company match

Parental leave

Work from home stipend

Qualifications

• 7+ years of experience in media strategy, digital advertising, or performance marketing.
• Exceptional communication skills with the ability to present complex strategies.

Responsibilities

• Develop and implement multi-channel strategies and media plans.
• Oversee the planning, execution, and optimization of campaigns.

Skills

Digital Media Strategy

Performance Marketing

Data Analysis

Communication Skills

Leadership

Tools

Marketing Attribution Models

Data Analysis Tools

Job description

About The Company

Compound Growth Marketing (CGM) is a marketing consultancy designed to help growing companies scale to $100M+ in revenue by building sustainable demand generation systems.

CGM develops strategy and implementation plans that help clients grow by analyzing & optimizing three key areas: Deal Volume, Deal Process, and Actionable Insights. Improvements in each of the areas compound on one another - leading to sustainable growth. The outcome is a personalized Predictable Demand System that is tailored to each client's resources, ambitions, and unique brand. The purpose of our Predictable Demand System is to generate new opportunities, put them through a repeatable system for qualifying and closing deals, then gather the insights to inform strategic decisions as you continue to invest in your vision for growth. We have a track record of driving measurable results and best-in-class multi-channel marketing solutions.

About The Role

We are seeking a dynamic and experienced Media Director to lead our marketing initiatives in the B2B technology and cybersecurity space. This role is pivotal in driving demand generation, brand awareness, and measurable outcomes across diverse media platforms. The ideal candidate will have deep expertise in digital media strategy, performance marketing, and integrating marketing efforts within a complex B2B environment. This is a fully remote, 40 hour/week position.

Key Responsibilities

• Strategic Media Leadership: Develop and implement multi-channel strategies and media plans that align with business objectives and effectively reach target audiences in the B2B technology and cybersecurity sectors
• Campaign Management: Oversee the planning, execution, and optimization of campaigns that drive demand at all stages of the funnel, ensuring alignment with sales and revenue goals
• Budget Management: Develop and manage media budgets across campaigns, partners and tactics
• Agency Collaboration: Lead relationships with external agencies to leverage their expertise in demand creation, programmatic advertising, and specialized platforms. Agency experience is preferred to ensure seamless execution and communication
• Media Buying & Platform Expertise: Identify, evaluate, and establish relationships with media vendors, publishers, programmatic tools, and platforms to effectively build and optimize campaigns targeting IT decision-makers, security professionals, and other high-value personas.
• Data-Driven Decision Making: Analyze key performance metrics (KPIs) such as Cost Per Lead (CPL), Cost Per MQL, and pipeline ROI to continuously optimize performance, assess effectiveness, and inform future strategies
• Content Integration: Partner with content and creative teams to ensure media plans effectively support messaging strategies and brand narratives
• Marketing Technology Integration: Work with the marketing operations team to ensure seamless integration of marketing tech stacks, ad platforms, and attribution tools to maximize the impact of campaigns
• Team Development: Mentor and develop a team of media professionals, fostering a culture of innovation, accountability, and excellence
  
  
  

Requirements

• Experience: 7+ years in media strategy, digital advertising, or performance marketing, with experience in B2B (preferably technology and cybersecurity)
• Agency Background: Preferred experience working in or managing relationships with media or marketing agencies
• Technical Expertise: Deep understanding of demand creation and capture channels, ad platform capabilities, and how to build and target audiences effectively
• Analytical Skills: Proficiency in data analysis tools, marketing attribution models, and developing actionable insights
• Communication: Exceptional verbal and written communication skills, with the ability to present complex strategies to stakeholders
• Leadership: Proven track record of managing and growing high-performing teams
  
  
  

Why Join Us

This role offers the opportunity to shape how innovative marketing strategies drive results in the rapidly evolving technology and cybersecurity industries. If you're passionate about leveraging data, creativity, and strategic thinking to solve complex marketing challenges, we'd love to hear from you.

Benefits

• Comprehensive health benefits including health, dental, vision, and more
• Fully remote culture
• Flexible work schedules
• Unlimited PTO and sick leave policies
• 401k company match
• Parental leave
• Work from home stipend
  
  

Salary

$125,000 - $140,000 / annually