Media Buyer

Growe Talents group; United States; Remote; USD 80.000 - 120.000; Vollzeit

Benefits dieser Stelle

Health & Wellness Focus

Global Medical Coverage

Growth Opportunities

Benefits Programs (gym, stomatology,心理

Dynamic Work Environment

Zusammenfassung

Jugabet in the LATAM market is seeking a data-driven Media Buyer to plan, launch, and scale advertising campaigns on Facebook and TikTok. You will build Look-Like and Custom audiences from high-value players and deposits, run retargeting funnels, and optimize ROAS across regulated markets.

You will work with CRM and retention teams to improve ROMI, set up robust tracking with Pixel/CAPI, and ensure compliance with gambling ad policies while delivering performance insights for cross-functional

Qualifikationen

• 2+ years hands-on media buying on Facebook and TikTok in regulated LATAM iGaming markets.
• Experience promoting products in white/regulated iGaming markets with platform compliance.
• Proficient with campaign structure, bidding strategies, CBO/ABO, and lookalike/audience testing.
• Solid tracking setup: Pixel, CAPI, server-side events, and MMPs.

Aufgaben

• Plan, launch, and scale ad campaigns on Facebook and TikTok targeting LATAM iGaming audiences.
• Build Look-Like and Custom audiences from depositors, high-value players, and events.
• Design and run retargeting funnels across install, registration, and deposits.
• Launch ROAS/value-based campaigns and manage long-term account health.
• Own app acquisition funnel: deep links, in-app events, and server-side tracking.
• Improve ROMI by coordinating with CRM and retention teams.
• Analyze campaigns, build performance reports, and identify improvements.
• Collaborate with creative teams to localize assets for regulated markets.

Kenntnisse

Facebook Ads

TikTok Ads

Campaign optimization

Audience building

Retargeting

ROAS optimization

Analytics

English communication

Tools

Facebook Ads Manager

TikTok Ads Manager

Tableau

Power BI

Jobbeschreibung

Our client, Jugabet, is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.

Key Responsibilities

• Plan, launch, and scale ad campaigns on Facebook and TikTok (Google UAC is a plus) targeting relevant iGaming audiences in Mexico
• Build and continuously refine the audience layer: Look-A-Like and Custom audiences based on depositors, high-value players, and in-app events
• Design and run retargeting funnels across the full path (install, registration, first deposit, etc.)
• Launch and optimize ROAS / value-based campaigns (value optimization, tROAS)
• Manage ad accounts for the long run: respect the learning phase, control creative fatigue cycles, scale incrementally, and keep performance stable over months instead of restarting from scratch
• Own the app acquisition funnel: deep links, in-app event mapping, and passing deposit events back to Meta and TikTok via CAPI / server-side tracking
• Optimize toward cohort economics, not just front-end CPA: work with D7/D30 ROAS, retention, and player LTV together with the CRM and retention teams
• Analyze campaign data, build performance reports, and identify improvement areas across every platform (experience with Tableau or Power BI is a plus)
• Collaborate with creative and content teams to develop l ocalized ad assets for Regulated Market — language, cultural context, and seasonality
• Conduct structured A/B testing (creatives, audiences, bidding strategies) to improve performance and engagement
• Stay on top ofMeta and TikTok gambling ad policies and platform updates that affect the vertical
• Monitor competitors and market trends across paid social to spot new opportunities

Experience you’ll need to bring

• 2+ years of hands-on media buying on Facebook and TikTok (Google UAC is a plus), with a proven track record in regulated LATAM iGaming markets
• Experience promoting products on white / regulated iGaming markets — or a strong background in white niches (mobile apps, gaming) with a clear understanding of platforms compliance
• Confident work with Facebook Ads Manager and TikTok Ads Manager: campaign structure, Advantage+/ASC, bidding strategies, CBO/ABO budget distribution
• Hands-on experience building and testing Look-A-Like and Custom audiences, with a clear sense of which source audiences actually scale
• Experience with retargeting in Facebook: funnel logic, audiences, exclusions, and creative sequencing
• Experience launching and scaling ROAS-based campaigns and understanding how conversion data quality drives algorithm performance
• Understanding of how FB/TikTok algorithms behave over time: learning phase, signal quality, creative fatigue, incremental scaling instead of aggressive edits
• Solid setup of tracking and attribution: Pixel, CAPI / server-side events, deep links, AppsFlyer / Adjust, S2S postbacks, Voluum or similar trackers
• Comfortable with app-based acquisition: WebView / iOS / Android apps, MMP configuration, in-app event tracking
• Understanding of core metrics: CPM, CPC, CTR, CPI, CPR, CPD, CPA, ROAS / ROMI, plus retention and LTV of acquired players
• Experience working with budgets from $50,000+ per month, with a demonstrated ability to scale while keeping CPA profitable
• Working knowledge of Meta and TikTok gambling policies: licensed advertiser setup, whitelisting, and healthy ad account structure
• Upper-Intermediate level of English.

Personal Features

• Analytical & Data-Driven mindset: enjoys diving into numbers, spotting trends, and making performance-based decisions
• Detail-Oriented: carefully monitors campaign metrics, budgets, and compliance to avoid costly mistakes
• Proactive & Results-Oriented: takes initiative, owns performance, and is constantly looking for ways to improve ROMI
• Strong Communication & Collaboration Skills: able to clearly communicate ideas, strategies, and results within the team, works well with cross-functional teams (creative, product, CRM, compliance) to hit shared goals.

Our clients offer competitive benefits to support your professional and personal growth, including:

Benefits

• Health & Wellness Focus
• Global Medical Coverage
• Growth Opportunities
• Benefits Programs (compensation for the gym/stomatology/psychological service Performance-Driven Rewards
• Dynamic Work Environment