Social Ad Campaign Manager

Trendset; Texas; Hybrid; USD 70,000 - 110,000; Full time

Job summary

Trendset is hiring a data-savvy Social Ad Campaign Manager to lead paid campaigns across TikTok, Meta, and YouTube. This hybrid role blends creativity with analytics to translate client goals into audience-first strategies that drive measurable results.

You will build, scale, and optimize campaigns, develop tests, and report on performance. Join a fast-paced team delivering measurable growth for modern brands.

Qualifications

• 3+ years of experience running paid campaigns across Meta, TikTok, and YouTube.
• Deep understanding of funnel strategy, performance metrics, and ad psychology.
• Proficient in Ads Manager platforms, Google Analytics, and conversion tracking setup.
• Bonus: Familiarity with tools like Triple Whale, Hyros, or attribution platforms.

Responsibilities

• Launch, manage, and optimize paid campaigns across TikTok Ads, Meta Ads (Facebook/Instagram), and YouTube.
• Translate client goals into audience-first media strategies with full-funnel structure (Awareness > Consideration > Conversion).
• Develop A/B tests across copy, creatives, hooks, formats, and placements.
• Audience Building & Segmentation: Build audience segments, lookalikes, custom, and retargeting.
• Campaign Reporting & Analysis: Monitor CPC, CPM, CTR, CVR, ROAS, CAC; generate reports; recommend optimizations.

Skills

Paid campaign management

Funnel strategy

Ads Manager platforms

Google Analytics

Attribution platforms

Tools

Triple Whale

Hyros

Attribution platforms

Job description

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We Are a TikTok Official Partner. Smarter Strategy. Faster Growth. Stronger Impact.

Trendset is a performance-first, content-obsessed ad agency helping modern brands scale across social, search, and digital platforms. We build trend-driven campaigns that convert attention into action—and now we’re hiring a data-savvy Social Ad Campaign Manager to take the lead on paid campaign strategy, execution, and optimization across platforms.

This is a hybrid role where creative meets analytical. You’ll be responsible for building and scaling ad campaigns that drive real business results across TikTok, Meta (FB/IG), and YouTube.

Responsibilities

• Launch, manage, and optimize paid campaigns across TikTok Ads, Meta Ads (Facebook/Instagram), and YouTube
• Translate client goals into audience-first media strategies with full-funnel structure (Awareness > Consideration > Conversion)
• Develop A/B tests across copy, creatives, hooks, formats, and placements

Audience Building & Segmentation

• Build audience segments: interest-based, lookalikes, custom, and retargeting
• Set up and manage pixel tracking, events, and conversion APIs
• Strategically refresh creatives and audiences to prevent fatigue

Campaign Reporting & Analysis

• Monitor key performance metrics: CPC, CPM, CTR, CVR, ROAS, CAC
• Generate weekly/monthly reports with actionable insights for internal and client teams
• Recommend optimizations to improve ROI and scale efficiently
• Collaborate with creative teams to brief ad angles, hooks, and visuals
• Join client calls to present campaign results, trends, and scaling roadmaps
• Stay on top of platform updates and emerging paid media trends

Required Skills

• 3+ years of experience running paid campaigns across Meta, TikTok, and YouTube
• Deep understanding of funnel strategy, performance metrics, and ad psychology
• Proficient in Ads Manager platforms, Google Analytics, and conversion tracking setup
• Bonus: Familiarity with tools like Triple Whale, Hyros, or attribution platforms

At Trendset, we power viral growth through creator partnerships, TikTok Shop strategy, and platform-native content that converts.