Senior Media Buyer

Jobgether SRL; United States; Remote; USD 85,000 - 120,000; Full time

Benefits offered by this job

Fully remote

International exposure

Performance-driven role

Cross-functional collaboration

Job summary

Jobgether SRL seeks a Senior Media Buyer based in the United States to lead paid acquisition across Meta, Google, TikTok, Snapchat, and other channels. This fully remote role prioritizes data-driven decision making, budget discipline, and scalable ROAS in a fast-paced, international digital entertainment environment.

You will collaborate with cross-functional teams to optimize campaigns, test new strategies, and expand to additional markets while ensuring compliant and effective media buying

Qualifications

• 3+ years of hands-on media buying or performance marketing experience.
• Strong experience with Meta Ads and/or Google Ads; familiarity with TikTok or Snapchat is a plus.
• Background in iGaming, gambling, betting, social casino or similar performance-driven sectors is desirable.
• Solid understanding of performance metrics, measurement, budgeting, and optimization strategies.
• Proven ability to manage large advertising budgets and drive data-informed decisions.

Responsibilities

• Plan, launch, manage, and scale paid media campaigns across major platforms (Meta, Google, TikTok, Snapchat).
• Monitor CPA, ROI, conversion rate, and player value to guide optimization.
• Analyse campaigns and player data to identify trends and growth opportunities.
• Design and run tests on creative assets, audiences, landing pages, and campaigns.
• Collaborate with creative, analytics, and acquisition teams to refine strategies.
• Stay updated on platform policies and industry trends to maintain compliant campaigns.
• Support expansion into new markets and channels for international campaigns.

Skills

Paid media optimization

Meta Ads

Google Ads

TikTok Ads

Data analysis

Budget management

English communication

Job description

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Senior Media Buyer based in the United States.

We are seeking an experienced Senior Media Buyer to lead and optimise paid acquisition campaigns across multiple digital advertising platforms and markets. This fully remote opportunity is ideal for a performance-driven marketer who combines analytical expertise with strong commercial judgment. You will manage substantial advertising budgets, identify growth opportunities, and maximise campaign profitability through continuous testing and optimisation. Working closely with creative, analytics, and acquisition teams, you will help develop effective strategies that drive measurable results. You will also contribute to market expansion, explore emerging digital channels, and adapt campaigns to evolving platform policies and industry trends. This role offers the opportunity to make a direct impact on acquisition performance in a fast-paced, international digital entertainment environment.

Accountabilities

• Plan, launch, manage, and scale paid media campaigns across platforms including Meta, Google, TikTok, Snapchat, and other relevant advertising channels.
• Monitor campaign performance using key metrics such as cost per acquisition (CPA), return on investment (ROI), conversion rates, and player value.
• Analyse campaign results and player data to identify performance trends, uncover growth opportunities, and improve acquisition efficiency.
• Design and execute tests across creative assets, audience segments, landing pages, and campaign structures to improve results.
• Manage advertising budgets strategically, scaling investment while maintaining strong returns and commercial performance.
• Collaborate with creative, analytics, and acquisition teams to develop, test, and refine campaign strategies.
• Stay informed about advertising platform updates, industry developments, and relevant policies to maintain effective and compliant campaigns.
• Support the expansion of acquisition campaigns across new markets, channels, and digital entertainment verticals.

Requirements

• At least 3 years of hands-on experience in media buying, paid acquisition, or performance marketing.
• Strong practical experience with Meta Ads and/or Google Ads; familiarity with TikTok, Snapchat, or programmatic advertising platforms is an advantage.
• Experience in iGaming, gambling, betting, social casino, sweepstakes, or another performance-driven industry is highly desirable.
• Solid understanding of performance marketing metrics, campaign measurement, budget allocation, and optimisation strategies.
• Proven ability to manage substantial advertising budgets and make informed decisions based on data and commercial objectives.
• Strong analytical skills, business awareness, and a proactive approach to testing, problem-solving, and continuous improvement.
• Excellent English communication skills and the ability to collaborate effectively with cross-functional teams.
• Comfortable working independently in a fully remote, fast-paced, international environment.

Benefits

• Fully remote work: Flexibility to work remotely, with the position advertised across multiple locations.
• International exposure: Opportunity to contribute to campaigns across multiple markets and digital entertainment verticals.
• Performance-driven role: Direct involvement in campaign strategy, budget management, and measurable acquisition outcomes.
• Cross-functional collaboration: Work alongside creative, analytics, and acquisition professionals to improve campaign performance.