Media Buyer

Floowi; Florida; Remote; USD 65,000 - 95,000; Full time

Job summary

Floowi seeks a Media Buyer to organize and optimize paid campaigns across Meta and TikTok, focusing on scaling performance and improving ROAS while collaborating with creative teams. This is a 100% remote, full-time role for fast-growing consumer brands, with ownership of campaign results and data-driven decision making.

You’ll work with a collaborative team across marketing and analytics, staying ahead of trends and platform changes to maximize impact and growth.

Qualifications

• 2+ years of experience in social media advertising, or paid media.
• Strong experience with Meta Ads and TikTok Ads.
• Proficiency with Google Analytics, Shopify, and ad platform dashboards.
• Experience collaborating with creative teams on ad concepts and briefs.
• Highly analytical, detail-oriented, and results-driven.
• Strong organization, time management, and communication skills.

Responsibilities

• Organize and optimize paid campaigns across Meta and TikTok.
• Develop strategies to scale campaigns and maximize ROAS.
• Monitor and optimize performance based on ROAS, CPA, CTR, and other key metrics.
• Run A/B tests across creatives, audiences, and landing pages.
• Collaborate with creative teams to produce high-performing ad assets (copy, visuals, video).
• Analyze campaign data using tools like Google Analytics and ad platforms.
• Provide clear, data-driven insights and recommendations to improve performance.
• Stay updated on platform changes, trends, and new opportunities.
• Monitor competitors and identify new strategies to stay competitive.

Skills

Social media advertising

Paid media

Meta Ads

TikTok Ads

Google Analytics

Shopify

Ad platform dashboards

Data-driven

Tools

Google Analytics

Shopify

Job description

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence.

About our Client
A brand incubator focused on building innovative and disruptive consumer goods brands. The company brings together entrepreneurship, creativity, and talent development to create strong brand experiences and drive meaningful growth across its portfolio.

Short Description
We’re seeking aMedia Buyerto organize and optimize paid advertising campaigns across multiple platforms. This role focuses on scaling performance, improving key metrics, and collaborating closely with creative teams to deliver high-impact campaigns for fast-growing consumer brands.

Compensation:Competitive salary in USD
Language Requirements:Professional English
Location:100% Remote
Start Date:ASAP

What We Offer

• Full-time remote role in a fast-paced, performance-driven environment

• Opportunity to work with innovative and growing consumer brands

• High ownership and impact on campaign performance and growth

• Collaborative team across creative, marketing, and analytics

Responsibilities

• Organize and optimize paid campaigns acrossMetaandTikTok

• Develop strategies toscale campaigns and maximize ROAS

• Monitor and optimize performance based onROAS, CPA, CTR, and other key metrics

• RunA/B testsacross creatives, audiences, and landing pages

• Collaborate with creative teams to produce high-performing ad assets (copy, visuals, video)

• Analyze campaign data using tools likeGoogle Analytics and ad platforms

• Provide clear, data-driven insights and recommendations to improve performance

• Stay updated on platform changes, trends, and new opportunities

• Monitor competitors and identify new strategies to stay competitive

Qualifications (Must Haves)

• 2+ years of experience insocial media advertising, or paid media.

• Strong experience withMeta AdsandTikTok Ads.

• Proficiency withGoogle Analytics, Shopify, and ad platform dashboards

• Experience collaborating with creative teams on ad concepts and briefs

• Highly analytical, detail-oriented, and results-driven

• Strong organization, time management, and communication skills

• Ability to adapt quickly and stay up to date with trends and new strategies.