Media Analytics & Audience Insights Director

HEARST PROPERTIES, INC; Winston-Salem (NC); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) matching

Paid Time Off

Parental Leave

Emotional Wellness Support

LGBTQ+ Health Services

Job summary

Hearst Television's WXII/WCWG in Winston-Salem, NC is seeking a Media Analytics Director to analyze impressions and research information to design compelling stories for our sellers, help guide outside promotion, and assist our newsroom in analyzing viewership data.

You will report to the General Sales Manager and utilize Nielsen software, Wide Orbit Media Sales, and Marshall Marketing to provide strategic guidance across news, programming and creative services.

Qualifications

• Advertising, marketing or broadcast experience preferred but not required.
• Analytical and creative with desktop publishing expertise.
• Curious about consumer and media habits; position research data positively.
• Related military experience will be considered.
• Proficiency in Nielsen software, Wide Orbit Media Sales and Marshall Marketing is a plus.

Responsibilities

• Create compelling presentations that promote the marketing power of all media platforms.
• Play a critical role in the advertising sales department, working with station management on projects and marketing plans, including sports and specials opportunities.
• Participate in sales, promotional, and news activities, including client presentations and staff meetings.
• Command Nielsen research and other qualitative data to support strategy.

Skills

Analytical

Creative

Desktop publishing

Presentation skills

Curiosity about media trends

Tools

Nielsen software

Wide Orbit Media Sales

Marshall Marketing

Excel

PowerPoint

Job description

Hearst Television's WXII/WCWG in Winston-Salem, NC is seeking a Media Analytics Director to analyze impressions and research information to design compelling stories for our sellers, help guide outside promotion, and assist our newsroom in analyzing viewership data.

You will report to the General Sales Manager and utilize Nielsen software, Wide Orbit Media Sales, and Marshall Marketing to provide strategic guidance across news, programming and creative services.