Audience Insights and Analytics Director

HEARST PROPERTIES, INC; Winston-Salem (NC); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) matching

Paid Time Off

Parental Leave

Emotional Wellness Support

LGBTQ+ Health Services

Job summary

Hearst Television's WXII/WCWG in Winston-Salem, NC is seeking a Media Analytics Director to analyze impressions and research information to design compelling stories for our sellers, help guide outside promotion, and assist our newsroom in analyzing viewership data.

You will report to the General Sales Manager and utilize Nielsen software, Wide Orbit Media Sales, and Marshall Marketing to provide strategic guidance across news, programming and creative services.

Qualifications

• Advertising, marketing or broadcast experience preferred but not required.
• Analytical and creative with desktop publishing expertise.
• Curious about consumer and media habits; position research data positively.
• Related military experience will be considered.
• Proficiency in Nielsen software, Wide Orbit Media Sales and Marshall Marketing is a plus.

Responsibilities

• Create compelling presentations that promote the marketing power of all media platforms.
• Play a critical role in the advertising sales department, working with station management on projects and marketing plans, including sports and specials opportunities.
• Participate in sales, promotional, and news activities, including client presentations and staff meetings.
• Command Nielsen research and other qualitative data to support strategy.

Skills

Analytical

Creative

Desktop publishing

Presentation skills

Curiosity about media trends

Tools

Nielsen software

Wide Orbit Media Sales

Marshall Marketing

Excel

PowerPoint

Job description

WXII/WCWG in Winston Salem, NC has an opening for a Media Analytics Director. As Media Analytics Director, you will analyze all impressions and research information to design compelling stories for our sellers, help guide outside promotion, and assist our newsroom in analyzing viewership data. This is a great opportunity to join one of the broadcast industry's most respected companies, Hearst Television. This role utilizes Nielsen software, Marshall Marketing, and Wide Orbit Media Sales. Media Analytics Directors will be engaged in providing relevant research and strategic guidance to the stations' news, programming and creative services departments, while being analytical, creative and proactive. You will report to the General Sales Manager.

Responsibilities

• Create compelling presentations that promote the marketing power of all of our media platforms
• Play a critical role in the advertising sales department working with station management on projects and marketing plans as well as sports and specials opportunities
• You will participate in sales, promotional, and news activities. This includes presentations to clients, station management, and at full station staff meetings
• Command of multiple software applications using Nielsen research and other qualitative data

Requirements

• Prior advertising, marketing or broadcast experience preferred but not required
• Must be analytical, creative and have desktop publishing expertise
• Must be curious and passionate about consumer and media habits, with a focus on positioning research data in the most positive manner
• Related military experience will be considered
• Proficiency in Nielsen software, Wide Orbit Media Sales, and Marshall Marketing a plus
• Proficiency in Excel (can maintain complex spreadsheets) and PowerPoint required
• Related military experience will be considered

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.