Media Analyst

Gupta Media; Boston (MA); On-site; USD 50,000 - 90,000; Full time

Job summary

An innovative firm is seeking Media Analysts to join their dynamic team. In this role, you will manage and optimize digital marketing campaigns across various platforms, including Google Ads and Facebook Ads. You will be responsible for analyzing campaign performance, providing insights, and communicating with clients to drive successful outcomes. This is an exciting opportunity to work in a collaborative environment that values creativity and strategic thinking. If you have a passion for digital marketing and a desire to make an impact, this role offers the chance to grow and thrive in a supportive and inclusive culture.

Qualifications

• 2+ years experience in Digital Marketing with strong analytical skills.
• Bachelor's degree in Marketing, Advertising, Business, or Economics.

Responsibilities

• Plan and optimize campaigns across digital platforms like Google Ads and Facebook Ads.
• Communicate with clients and analyze campaign performance for optimization.

Skills

Digital Media Planning

Campaign Management

Google Ads

Facebook Ads

Amazon Ads

Analytical Expertise

Multi-tasking

Client Communication

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Advertising

Bachelor’s degree in Business

Bachelor’s degree in Economics

Tools

Google Analytics

Excel

Google Ads

Facebook Ads

Amazon Ads

Criteo

Connected TV

Reddit Ads

Job description

Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have dramatically grown our work with big brands (Amazon, Fender) and sports brands (LA Galaxy, Washington Commanders). We have a global client base with a growing local roster across B2B and B2C brands across campaign, content and branding assignments.

If you are skilled in digital media planning, buying and reporting, managing high-priority campaigns, we want to talk to you. Gupta Media is currently looking to add highly qualified Media Analysts at all levels to our Media team. We pride ourselves on being innovative, competitive and disruptive in the digital space. We’ve built tools and developed strategies to make digital marketing better. We work closely with vendors to make sure that their products align with the goals of our clients. As an Analyst on our Media team, you will be expected to excel in the following areas:

Campaign Management

• Plan, build and optimize campaigns across digital platforms like Facebook Ads, Google Ads, Amazon Ads and Reddit. You should be well-versed in all of these;
• Reporting. We’ve built an in-house reporting suite to help with this, but you should be familiar with platforms like Google Analytics and be able to create custom data models in Excel/Google;
• Multi-tasking across multiple platforms and projects.

Client Communication

• Communicating with clients via Zoom, phone and email on a daily basis
• Analyze campaign performance, share key insights and make recommendations for optimization

Internal

• Provide insights to help impact and improve team strategy
• Stay current on trends in digital marketing, best practices, and emerging products and platforms
• Involvement in the training and mentoring of new hires and junior staff

Required Skills and Education:

• Bachelor’s degree or higher – Marketing, Advertising, Business, Economics or related field
• 2+ years experience in Digital Marketing
• Advanced knowledge of Google Ads (Search, Display, Shopping), Facebook Ads, Amazon Ads, Connected TV, Criteo, Reddit and other digital marketing platforms
• Analytical expertise
• Ability to multi-task and prioritize workload across multiple projects
• High level of enthusiasm and professionalism
• Curiosity – An important trait in every role on every team within our organization

At Gupta Media, we work hard every day to be better at all that we do — and that includes fostering a diverse and inclusive community that encourages and respects a broad range of backgrounds, experiences and ideas. Join us and help us find the next great idea.

Gupta Media is an office-first (with flexibility) organization and we are excited to have our team working together again.

Candidates must be authorized to work in the US for at least 2 years.