Media Coordinator

Gupta Media; Boston (MA); On-site; USD 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a Media Coordinator to join their dynamic team. This role offers the opportunity to dive into the world of digital marketing, where you'll learn to craft and manage campaigns across leading platforms like Google Ads and TikTok. With a hands-on training program, you'll gain valuable skills in data analysis, A/B testing, and audience targeting. The company values diverse backgrounds and encourages unique perspectives, making it a perfect fit for recent graduates eager to make their mark in the advertising world. Join a team that thrives on creativity and innovation, and help drive exceptional results for exciting clients.

Qualifications

• Recent grads with a Bachelor's degree and a minimum GPA of 3.3 are encouraged to apply.
• Passion for marketing and a strong analytical mindset are essential.

Responsibilities

• Launch and optimize paid media campaigns across various platforms.
• Analyze campaign results and communicate insights effectively.

Skills

Data Analysis

Digital Marketing

Communication Skills

A/B Testing

Spreadsheet Proficiency

Education

Bachelor's Degree

Tools

Google Ads

Meta

TikTok

Google Analytics

Excel

Google Sheets

Job description

Launch Your Career with Cool Clients, Creative Campaigns, and Cutting-Edge Data

Forget the clichés about advertising. You don’t need a marketing degree to succeed here. Sure, we hire people with degrees in marketing and business. But some of our best employees have come from backgrounds in neuroscience, finance, psychology, and music—and our teams include DJs, bedazzlers, rock singers, athletes, cake bosses, and poets. At Gupta Media, your quirks are your qualifications. If you don’t fit into a box, you’ll fit in perfectly.

About Us
Gupta was founded 20 years ago with one mission: to help brands grow through innovative and effective advertising. From sports franchises like the Cleveland Cavaliers to the Florida Panthers to iconic entertainment giants like Sony Music and Disney, and global brands like Amazon and Fender, we’ve built a reputation for driving results. We’re competitive, innovative, and just a little obsessed with making digital marketing better every day.

The Role
As a Media Coordinator, you’ll play a key role in launching paid media campaigns, analyzing results, and making data-driven decisions to deliver exceptional client outcomes. Our four-week, hands-on Medley:Onramp training program will teach you everything you need to know about platforms like Meta, Google Ads, and TikTok, plus the strategies that make them work.

Here’s what you’ll do:

1. Master Digital Marketing: Build, optimize, and manage campaigns across top platforms. You’ll learn how to target audiences, A/B test ad copy, and measure success using metrics like CPM, CPC, CPV, and CPA.
2. Communicate with Confidence: Develop the skills to interpret complex data and share insights that matter. Whether crafting a report or explaining trends to clients, your ability to tell a story with numbers will set you apart.
3. Leverage Analytics: Data is at the heart of everything we do. You’ll work with tools like Excel, Google Sheets, and Google Analytics to uncover trends, solve problems, and deliver results. If you enjoy predicting outcomes (be it a fantasy league or Dancing with the Stars), you’ll feel right at home.

Who You Are
We’re looking for recent grads who bring energy, curiosity, and a can-do attitude. You should:

1. Have a Bachelor’s degree with a minimum GPA of 3.3.
2. Have a passion for marketing and advertising along with a desire to dig deeper into what makes good advertising great.
3. Good working knowledge of spreadsheets (know the basic functions and love a good advanced formula).
4. Thrive in fast-paced environments and manage multiple priorities like a pro.
5. Are a leader in your own right—whether you captained a team, led a student org, or carried group projects across the finish line.
6. Have a drive to keep learning, growing, and asking “what’s next?