Digital Media Analyst: Campaign Strategy & Insights

Gupta Media; Philadelphia (Philadelphia County); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Pet insurance

401(k) with Safe Harbor

Job summary

Gupta Media seeks a skilled Media Analyst to join the team and manage digital campaigns across Facebook, Google, Amazon, and Reddit. You will analyze performance, build reports, and present insights to shape optimization strategies.

The role requires 2+ years in digital marketing with strong analytical ability, cross-channel campaign management, and proactive client communication. Office-first environment with competitive compensation.

Qualifications

• Bachelor’s degree or higher in Marketing, Advertising, Business, Economics or related field
• 2+ years experience in Digital Marketing
• Advanced knowledge of Google Ads (Search, Display, Shopping), Facebook Ads, Amazon Ads, Connected TV, Criteo, Reddit and other digital marketing platforms
• Analytical expertise
• Ability to multi-task and prioritize workload across multiple projects
• High level of enthusiasm and professionalism
• Curiosity – An important trait in every role on every team within our organization

Responsibilities

• Plan, build, and optimize campaigns across digital platforms like Facebook Ads, Google Ads, Amazon Ads, and Reddit
• Reporting using Google Analytics and custom data models in Excel/Google
• Communicate with clients via Zoom, phone, and email daily
• Analyze campaign performance, share insights, and recommend optimizations
• Provide insights to help impact and improve team strategy

Skills

Analytical skills

Multi-tasking

Enthusiasm & professionalism

Curiosity

Education

Bachelor’s degree or higher in Marketing/Advertising/Business/Economics

Tools

Google Ads

Facebook Ads

Amazon Ads

Reddit Ads

Job description

Gupta Media seeks a skilled Media Analyst to join the team and manage digital campaigns across Facebook, Google, Amazon, and Reddit. You will analyze performance, build reports, and present insights to shape optimization strategies.

The role requires 2+ years in digital marketing with strong analytical ability, cross-channel campaign management, and proactive client communication. Office-first environment with competitive compensation.