Senior Media Analyst

Gupta Media; Boston (MA); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading digital media agency in Boston is seeking a Senior Media Analyst to plan and optimize campaigns across platforms like Facebook and Google Ads. The ideal candidate will have a bachelor's degree, over 4 years of experience in managing digital media campaigns, and possess strong analytical skills. This role emphasizes building client relationships and staying current on digital marketing trends.

Qualifications

• 4+ years experience managing ROI-focused digital media campaigns.
• Experience in e-commerce and lead generation is a plus.
• Curiosity and enthusiasm are important traits.

Responsibilities

• Plan, build, and optimize campaigns across digital platforms.
• Analyze campaign performance and provide insights to clients.
• Stay current on trends and share best practices.

Skills

Campaign optimization

Client presentation

Analytical skills

Digital marketing trends

Education

Bachelor’s degree or higher

Tools

Google Analytics

Google Ads

Facebook Ads

Excel

Google Data Studio

Snap Ads Manager

TikTok Ads Manager

LinkedIn Campaign Manager

Job description

Overview

Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have dramatically grown our work with big brands (Amazon, Fender) and sports brands (LA Galaxy, Washington Commanders). We have a global client base with a growing local roster across B2B and B2C brands across campaign, content and branding assignments.

Senior Media Analyst – Responsibilities

• Plan, build and optimize campaigns across digital platforms like Facebook Ads and Google Ads;
• Analyze campaign performance, prepare and present to clients key insights, performance metrics, and optimization recommendations regularly. We’ve built an in-house reporting suite to help with this, but you should have an understanding of platforms like Google Analytics and/or Google Data Studio and be able to create custom data models in Sheets/Excel;
• Building strong client relationships through effective communications and insights, leading client presentations.
• Stay current on trends in digital marketing and sharing best practices, emerging products and platforms;
• Internally provide insights to help impact and improve team strategy including supporting the training and mentoring of new hires and junior staff.

Qualifications

• Bachelor’s degree or higher;
• 4+ years experience in managing ROI-focused digital media campaigns, experience in e-commerce and lead generation an added plus;
• Advanced knowledge of Facebook Ads and Google Ads are required and experience with Snap Ads Manager, TikTok Ads Manager and LinkedIn Campaign Manager preferred;
• Strong analytical skills and technical competency using data and metrics to measure impact and determine improvements;
• Ability to multi-task and prioritize workload across multiple projects;
• High level of enthusiasm and professionalism;
• Curiosity – An important trait in every role on every team within our organization.

At Gupta Media, we work hard every day to be better at all that we do — and that includes fostering a diverse and inclusive community that encourages and respects a broad range of backgrounds, experiences and ideas. Join us and help us find the next great idea.

Gupta Media is an office-first (with flexibility) organization and we are excited to have our team working together again.