Senior Media Analyst

Gupta Media; New York (NY); On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k) plan

Paid maternity leave

Paid paternity leave

Disability insurance

Job summary

A marketing agency is seeking a Senior Media Analyst to oversee and optimize digital media campaigns. Candidates should possess 4+ years of experience in digital media planning and advanced skills in Meta Ads and Google Ads. This role involves analyzing campaign performance and maintaining strong client relationships. The position offers a competitive salary and growth in a dynamic team environment.

Qualifications

• 4+ years of experience in managing ROI-focused digital media campaigns.
• Advanced knowledge of Meta Ads and Google Ads is required.
• Experience with Snap Ads Manager and TikTok Ads Manager preferred.

Responsibilities

• Plan, build and optimize campaigns across digital platforms.
• Analyze campaign performance and present insights to clients.
• Build strong client relationships through effective communications.

Skills

Digital media planning

Managing high-priority campaigns

Strong analytical skills

Meta Ads expertise

Google Ads expertise

E-commerce experience

Education

Bachelor's degree or higher

Tools

Google Analytics

Google Data Studio

Excel/Sheets

Job description

Join to apply for the Senior Media Analyst role at Gupta Media

Join to apply for the Senior Media Analyst role at Gupta Media

This range is provided by Gupta Media. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$85.00/yr - $100.00/yr

Additional compensation types

Annual Bonus

Direct message the job poster from Gupta Media

Senior People Operations Manager - Gupta Media

Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have dramatically grown our work with big brands (Amazon, Fender) and sports brands (LA Galaxy, Washington Commanders). We have a global client base with a growing local roster across B2B and B2C brands across campaign, content and branding assignments.

We are looking for Senior Media Analysts to join our team. Qualified candidates should have extensive experience in digital media planning, buying and reporting, and managing high-priority campaigns for global clients. Experience in leading results-driven e-commerce and lead generation programs is highly desired.

We pride ourselves on being innovative, competitive, and disruptive in the digital space. We’ve built tools and developed strategies to make digital marketing better. We work closely with vendors to make sure that their products align with the goals of our clients. Senior Media Analysts are expected to perform at a high level, managing high-priority campaigns through all phases of planning, buying, and reporting while helping to drive our strategy forward.

Specific job responsibilities include:

• Plan, build and optimize campaigns across digital platforms like Facebook Ads and Google Ads;
• Analyze campaign performance, prepare and present to clients key insights, performance metrics, and optimization recommendations regularly. We’ve built an in-house reporting suite to help with this, but you should have an understanding of platforms like Google Analytics and/or Google Data Studio and be able to create custom data models in Sheets/Excel;
• Building strong client relationships through effective communications and insights, leading client presentations.
• Stay current on trends in digital marketing and sharing best practices, emerging products and platforms;
• Internally provide insights to help impact and improve team strategy including supporting the training and mentoring of new hires and junior staff.

Required Skills and Education:

• Bachelor’s degree or higher;
• 4+ years of experience in managing ROI-focused digital media campaigns, experience in e-commerce and lead generation, an added plus;
• Advanced knowledge of Meta Ads and Google Ads are required and experience with Snap Ads Manager, TikTok Ads Manager and LinkedIn Campaign Manager preferred;
• Strong analytical skills and technical competency using data and metrics to measure impact and determine improvements;
• Ability to multi-task and prioritize workload across multiple projects;
• High level of enthusiasm and professionalism;
• Curiosity – An important trait in every role on every team within our organization.

At Gupta Media, we work hard every day to be better at all that we do — and that includes fostering a diverse and inclusive community that encourages and respects a broad range of backgrounds, experiences and ideas. Join us and help us find the next great idea.

Gupta Media is an office-first (with flexibility) organization.

Candidates must be authorized to work in the US for at least 3 years.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Consulting, and Strategy/Planning

• Industries

  Advertising Services and Marketing Services

Referrals increase your chances of interviewing at Gupta Media by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid paternity leave

Paid maternity leave

Disability insurance

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