Associate Account Director, Paid Media

Gupta Media; Boston (MA); On-site; USD 75,000 - 95,000; Full time

Job summary

A media agency in Boston is seeking an Associate Account Director to lead impactful advertising campaigns and mentor media staff. Ideal candidates have over 5 years of experience in digital media, strong analytical skills, and expertise in Facebook and Google Ads. This role offers a collaborative environment with a focus on innovation and adapting strategies in a fast-paced setting.

Qualifications

• 5+ years of experience, with at least 3 years in paid social.
• Strong analytical skills for measuring impact.
• Experience managing and mentoring staff.

Responsibilities

• Conceive, deliver and measure advertising campaigns.
• Manage and mentor media staff and participate in new business pitches.

Skills

Managing ROI-focused digital media campaigns

Understanding macro trends

Great presence and presentation skills

Hands-on management of tasks

Drive to innovate

Education

Bachelor’s Degree

Tools

Facebook Ads

Google Ads

Snap Ads Manager

TikTok Ads Manager

LinkedIn Campaign Manager

Job description

Overview

The Role: An Associate Account Director is at the heart of our Media organization and our Agency. We are looking for individuals who are passionate about media, marketing and driving growth for our clients’ business. In this role, you will conceive, deliver and measure the impact of advertising campaigns across a variety of industries. You will often be the most senior member of a project team. Our work combines strategic consulting, media planning and buying, creativity and advanced analytics.

Beyond client-facing responsibilities, the Associate Account Director is part of our media management organization. You will be jointly responsible for managing and mentoring our media staff, working with platform partners and participating in new business pitches.

About the Agency

Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work focused on the entertainment industry, including live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have grown with big brands (Amazon, Fender) and sports brands (LA Galaxy, Washington Commanders). We serve a global client base with a growing local roster across B2B and B2C brands across campaign, content and branding assignments.

Ideal candidate should have

• Experience managing ROI-focused digital media campaigns
• Deep interest in how macro trends (legislation, technology) influence the digital media landscape
• Broad understanding of other forms of marketing (PR, social, email, SMS)
• The ability to create clarity around complex topics
• Great presence and presentation skills
• A sense of culture & trends
• Comfortable with hands-on management of tasks and the ability to manage multiple, competing priorities simultaneously
• Ability to thrive in a fast-paced, ambiguous startup-like environment – figuring it out and adapting as you go
• Drive to innovate

Responsibilities

• Conceive, deliver and measure the impact of advertising campaigns across a variety of industries, often as the most senior member of a project team
• Be part of the media management organization, jointly responsible for managing and mentoring media staff, working with platform partners and participating in new business pitches

Qualifications

• 5+ years of experience with at least 3 years in paid social, including campaign creation, optimization and analysis, preferably in an agency environment
• Experience with Facebook Ads & Google Ads are required; experience with Snap Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager is preferred
• Track record of building and growing large paid media accounts
• Strong analytical skills and technical competency using data and metrics to measure impact and determine improvements
• Experience managing and mentoring staff
• Bachelor’s Degree

Additional information

At Gupta Media, we work hard every day to be better at all that we do — and that includes fostering a diverse and inclusive community that encourages and respects a broad range of backgrounds, experiences and ideas. Join us and help us find the next great idea.

Gupta Media is an office-first (with flexibility) organization and we are excited to have our team working together again. This role is in our Boston, MA headquarters.