Account Director, Paid Media

Gupta Media; Boston (MA); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Health, dental, vision insurance

401(k) with company match

Paid time off and family leave

Commuting and wellness stipends

Professional development

Job summary

Gupta Media in Boston is seeking a senior Account Director to lead results-driven media campaigns across e-commerce, brand, live events, and lead generation. You will manage global high-priority clients, lead a team of Associate Account Directors and Analysts, and shape strategy while testing new platforms.

Travel for client engagements is expected. Base salary ranges $130,000–$160,000 with eligible annual bonuses and a robust benefits package.

Qualifications

• Bachelor’s degree or higher in Marketing, Advertising, Business, Economics or related field.
• 10+ years of agency experience.
• Experience with Meta Ads & Google Ads is required; familiarity with Snap/TikTok/LinkedIn preferred.
• Proven experience managing complex clients with annual media spends in the $2mm+ range.
• Strong analytical and team management skills.

Responsibilities

• Manage global business for high-priority clients with regular communication and travel.
• Lead a team of Associate Account Directors, Analysts, and Coordinators; support hiring and career development.
• Develop and maintain strategy; stay on top of trends and test new platforms with clients.

Skills

Analytical expertise

Team leadership

High enthusiasm

Curiosity

Education

Bachelor’s degree or higher in Marketing/Advertising/Business/Economics or related field

Tools

Meta Ads

Google Ads

Snap Ads Manager

TikTok Ads Manager

LinkedIn Campaign Manager

Job description

Gupta Media is looking for an Account Director to join our Media Department at a senior level. If you are passionate about media and performance marketing with extensive experience in leading results-driven, e-commerce, brand, live event, lead generation and additional types of campaigns, we want to talk with you.

Gupta Media was founded over 25 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have dramatically grown our work with big brands (Amazon, Fender) and sports brands (LA Galaxy, Washington Commanders). We have a global client base with a growing local roster across B2B and B2C brands across campaign, content, and branding assignments.

Our work product combines strategic consulting, media planning and buying, creativity, and advanced analytics. We pride ourselves on being innovative, competitive, and disruptive in the digital space. We’ve built tools and developed strategies to make digital marketing better.

As Account Director, you will be a key member of our media management team, bringing a fresh perspective to our team, with proven experience that will allow you to quickly adapt to our strategy and approach. Specific responsibilities include:

Client Management

You will be managing global business for high-priority clients. This involves daily and weekly communication with some travel to engage and build lasting partnerships.

Team Management

As Account Director, you will manage a team of Associate Account Directors, Analysts, and Coordinators, ensuring they are delivering at every stage of the campaign. You will also be involved in supporting their hiring, training and ongoing career development as we continue to build a best-in-class team.

Strategy Development

As a leader within our Media team, you will build and maintain expertise in the digital platforms we use, providing insights and analysis on the campaigns you oversee. Staying on top of the latest trends in digital marketing, emerging platforms, and developments in programmatic and other areas, you will be actively involved in helping to build our internal strategy on new platforms and working with our clients to facilitate testing.

Required Skills and Education

• Bachelor’s degree or higher with a preference for Marketing, Advertising, Business, Economics or related field;
• 10+ years of agency experience;
• Experience with Meta Ads & Google Ads is required and experience with Snap Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager is preferred;
• Proven experience managing complex clients with annual media spends in the $2mm+ a year range;
• Analytical expertise;
• Experience in managing a team of direct reports;
• A high level of enthusiasm and professionalism;
• Curiosity, an important trait for every role on every team within our organization.

Work Environment

Gupta Media is an office-first organization.

Our Commitment

At Gupta Media, we work hard every day to be better at all that we do — and that includes fostering a diverse and inclusive community that encourages and respects a broad range of backgrounds, experiences, and ideas.

Compensation

At Gupta Media, base salary is one component of our total compensation and benefits package. For this role, the anticipated base salary range is $130,000 - $160,000, depending on relevant experience, skills, and qualifications. This role is eligible to participate in our annual bonus plan, which is based on the company's performance.

We offer a competitive benefits package including health, dental, vision, and pet insurance; Flexible and Dependent Care Savings Accounts; a 401(k) with up to 5% Safe Harbor contributions; paid time off; paid family leave; commuting and wellness stipends; and opportunities for professional development and career growth.

Candidates must be authorized to work in the US for at least 3 years.