Measurement Insights Analyst: Market Analytics

Comcast; Farmington (CT); On-site; USD 72,000 - 108,000; Full time

Job summary

Comcast Advertising is seeking a market research professional to gather and analyze data on markets, customers, and competitors to support sales initiatives. You will study past and present conditions to forecast potential opportunities and present findings to stakeholders.

The role requires independent judgment and the ability to work with cross-functional teams. Ideal candidates have a background in market research or analytics, with strong data interpretation and presentation skills.

Qualifications

• Bachelor's degree required, or equivalent experience.
• Experience in marketing research or analytics is preferred.
• Strong analytical and presentation skills.

Responsibilities

• Research market conditions to determine potential sales.
• Gather data on competitors and analyze factors.
• Prepare statistical reports and visual findings for stakeholders.
• Maintain updates on market research through institutions and vendors.
• Work with cross-functional teams to create research presentations.
• Present summaries to key stakeholders.

Skills

Performance attribution

Sales insights

Attribution analysis

Data insights

Measurement analysis

Data measurement

Digital attribution

Education

Bachelor's Degree

Job description

Comcast Advertising is seeking a market research professional to gather and analyze data on markets, customers, and competitors to support sales initiatives. You will study past and present conditions to forecast potential opportunities and present findings to stakeholders.

The role requires independent judgment and the ability to work with cross-functional teams. Ideal candidates have a background in market research or analytics, with strong data interpretation and presentation skills.