Market Insights & Measurement Analyst

Comcast; Quincy (MA); On-site; USD 72,000 - 108,000; Full time

Job summary

Comcast Advertising is seeking a market research professional to gather and analyze information about markets, products, and customers to inform sales strategies across mass media. You will assess past, present, and potential customers and provide actionable insights.

Collaborate with cross-functional teams, present findings with visuals, and stay current on industry trends to drive business decisions. A bachelor’s degree is required, and 2–5 years of related experience is preferred.

Qualifications

• Bachelor's degree required; or combination of coursework and experience.
• 2-5 years of relevant work experience.

Responsibilities

• Researches market conditions specific to area of focus to determine potential sales of product and provides research on behalf of customer.
• Gathers data on competitors; analyzes and compares such competitive factors.
• Compiles and presents statistical reports, graphic illustrations of findings and action plan recommendations to key stakeholders.
• Maintains updates on marketing research and new developments through contacts with educational institutions, professional organizations, publications and vendors.
• Understands and practices various statistical concepts, research data, standards and practices.
• Works directly with cross-functional teams and department leadership to create research presentations and summaries.
• Assists Representatives in developing research skills.
• Consistent exercise of independent judgment and discretion in matters of significance.

Skills

Performance Attribution

Sales Insights

Attribution Analysis

Data Insights

Measurement Analysis

Data Measurement

Digital Attribution

Education

Bachelor's Degree

Job description

Comcast Advertising is seeking a market research professional to gather and analyze information about markets, products, and customers to inform sales strategies across mass media. You will assess past, present, and potential customers and provide actionable insights.

Collaborate with cross-functional teams, present findings with visuals, and stay current on industry trends to drive business decisions. A bachelor’s degree is required, and 2–5 years of related experience is preferred.