Analyst, Measurement & Insights

Comcast; Farmington (CT); On-site; USD 72,000 - 108,000; Full time

Job summary

Comcast Advertising is seeking a market research professional to gather and analyze data on markets, customers, and competitors to support sales initiatives. You will study past and present conditions to forecast potential opportunities and present findings to stakeholders.

The role requires independent judgment and the ability to work with cross-functional teams. Ideal candidates have a background in market research or analytics, with strong data interpretation and presentation skills.

Qualifications

• Bachelor's degree required, or equivalent experience.
• Experience in marketing research or analytics is preferred.
• Strong analytical and presentation skills.

Responsibilities

• Research market conditions to determine potential sales.
• Gather data on competitors and analyze factors.
• Prepare statistical reports and visual findings for stakeholders.
• Maintain updates on market research through institutions and vendors.
• Work with cross-functional teams to create research presentations.
• Present summaries to key stakeholders.

Skills

Performance attribution

Sales insights

Attribution analysis

Data insights

Measurement analysis

Data measurement

Digital attribution

Education

Bachelor's Degree

Job description

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

Responsible for gathering and analyzing information about a market, product, or service to be offered in a market and the past, present and potential customers for the product or service. Researches market conditions specific to area of focus to determine potential sales of product and provides research on behalf of customer. Works with moderate guidance in own area of knowledge.

Responsibilities

• Researches market conditions specific to area of focus to determine potential sales of product and provides research on behalf of customer.
• Gathers data on competitors; analyzes and compares such competitive factors.
• Compiles and presents statistical reports, graphic illustrations of findings and action plan recommendations to key stakeholders.
• Maintains updates on marketing research and new developments through contacts with educational institutions, professional organizations, publications and vendors.
• Understands and practices various statistical concepts, research data, standards and practices.
• Works directly with cross-functional teams and department leadership to create research presentations and summaries.
• Assists Representatives in developing research skills.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Employees At All Levels Are Expected To

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills

Performance Attribution; Sales Insights; Attribution Analysis; Data Insights; Measurement Analysis; Data Measurement; Digital Attribution

Salary

Massachusetts Pay Range: $72,319.92 - $108,479.88

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

2-5 Years