Senior Data Scientist - Marketing ML & Predictive Analytics

Comcast; California (PA); On-site; USD 108,000 - 145,000; Full time

Job summary

Comcast Advertising seeks a senior data scientist to extract insights from complex, high-dimensional data and build predictive models to boost business performance across TV and digital advertising. You will collaborate with cross-functional teams, develop robust ML pipelines, and translate technical findings into actionable business recommendations, with flexibility for nights and weekends as needed.

Requires 5-8 years in marketing analytics and ML model development; strong Python and SQL

Qualifications

• 5-8 years of broad marketing experience and ML model development experience.
• Strong Python proficiency (pandas, NumPy, scikit-learn) and advanced SQL skills.
• Deep mastery of AI-ML techniques (tree-based models, NLP, time-series forecasting).
• Experience with evaluating models (RMSE, MAE, R-squared) and translating results for business.
• Excellent communication and stakeholder management, with a degree in a relevant field; graduate degree preferred.

Responsibilities

• Collaborate with cross-functional teams to define data-driven questions and run experiments for product and service improvements.
• Engineer and refine algorithms and data pipelines for robust data integration and cleansing from multiple sources.
• Apply statistical rigor and ML methods to large datasets to derive actionable insights and predictive models.
• Develop statistical/mathematical solutions to business problems and contribute to broader initiatives.
• Architect data mining models to uncover trends and improve customer/product insights.
• Deploy predictive analytics to anticipate customer behavior and support strategic decisions.
• Synthesize forecasts and strategic recommendations for project support.
• Pursue novel data science techniques to drive business impact and maintain independence in judgment.
• Regular attendance and flexibility to work nights/weekends as needed.

Job description

Comcast Advertising seeks a senior data scientist to extract insights from complex, high-dimensional data and build predictive models to boost business performance across TV and digital advertising. You will collaborate with cross-functional teams, develop robust ML pipelines, and translate technical findings into actionable business recommendations, with flexibility for nights and weekends as needed.

Requires 5-8 years in marketing analytics and ML model development; strong Python and SQL