Lead Ads Product Marketing Manager

Pinterest; United States; On-site; USD 180,000 - 300,067; Full time

Job summary

Pinterest is seeking a Measurement Product Marketing Lead to define and scale advertiser measurement across attribution, signal quality, data partnerships, and measurement infrastructure. You will shape how Pinterest brings measurement solutions to market, including coverage and first-party data capabilities, to help advertisers understand and grow performance amidst a rapidly changing industry.

You will partner across Product, Data Science, Engineering, Sales and Legal to craft compelling

Qualifications

• 7+ years of experience in Product Marketing, Product Management, Strategy, or related roles.
• Bachelor's degree in Marketing or equivalent experience.
• Deep understanding of ads measurement, attribution, and performance marketing.
• Strong knowledge of privacy-preserving measurement approaches.
• Proven success developing positioning, GTM strategy, and sales enablement for technical products.

Responsibilities

• Define the strategic narrative and positioning for Pinterest's measurement capabilities and attribution.
• Lead go-to-market strategy and commercial readiness for new measurement products and capabilities.
• Make attribution coverage a top-level product priority by collaborating with leadership on data sources and product changes.
• Drive roadmap input, rollout planning, and business impact assessment for measurement changes.
• Shape market thought leadership through competitive research and executive-ready narratives for Sales and clients.

Skills

Product Marketing

Strategy

GTM strategy

Cross-functional leadership

Data-driven decisions

AI in workflow

Education

Bachelor's degree in Marketing or related field

Job description

About Pinterest

Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we're on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.

Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other's unique experiences and embrace the flexibility to do your best work. Creating a career you love? It's Possible.

At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we're looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we'll explore your foundational skills and how you collaborate with AI.

Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here.

What the Role is

As the Measurement Product Marketing Lead, you will define, position, and scale Pinterest's advertiser measurement strategy spanning attribution, signal quality, data partnerships, and measurement infrastructure to help advertisers understand and grow performance in an increasingly complex landscape.

This role is responsible for shaping how Pinterest brings measurement solutions to market, including attribution coverage, first‑party data capabilities, incrementality, and emerging methodologies that give advertisers confidence in Pinterest's ability to deliver and prove results. You will play a critical role in sustaining and growing advertiser outcomes amid evolving platform changes, signal loss, shifting measurement expectations, and a rapidly changing industry landscape.

You will serve as the connective tissue across Product, Data Science, Engineering, Sales, Legal, and senior leadership ensuring that new solutions are commercially clear, technically sound, and grounded in advertiser impact. This includes driving inbound market and competitive research, developing compelling narratives for advertisers, partnering with EPD to assess business implications before rollout, and ensuring attribution coverage is treated as a top‑level strategic priority.

What you'll do

• Define the strategic narrative and positioning for Pinterest's measurement capabilities, helping advertisers and the industry understand Pinterest's approach to attribution, signal quality, and performance visibility.
• Lead go‑to‑market strategy and commercial readiness for new measurement products and capabilities including messaging, launch plans, advertiser‑facing materials, sales enablement, onboarding guides, objection handling, and escalation frameworks.
• Make attribution coverage a top‑level product and business priority by partnering with Product, Data Science, Engineering, and senior leadership to assess how signal availability, data sources, and product changes affect advertiser reporting, optimization, and performance visibility.
• Drive roadmap input, rollout planning, and business impact assessment for measurement changes ensuring advertiser impact, product scalability, and revenue implications are understood and incorporated before launch.
• Shape Pinterest's market and industry thought leadership on advertiser measurement through competitive research, advertiser insights, executive narratives, and clear enablement for Sales, Client Solutions, and external audiences.

What we're looking for

• 7+ years of experience in Product Marketing, Product Management, Strategy, or related roles, ideally within social, tech, ads, measurement, data, privacy, or adtech platforms.
• Bachelor's degree in a relevant field such as Marketing or equivalent experience.
• Deep understanding of ads measurement and performance marketing, including conversion reporting, attribution methodologies, signal loss, first‑party data, event quality, optimization workflows, and brand/performance advertiser needs.
• Strong knowledge of identity and privacy‑enhancing technologies, including GDPR, CCPA, ATT, digital identity matching, Differential Privacy, MPC, TEEs, Data Clean Rooms, and other privacy‑preserving measurement approaches.
• Proven success developing positioning, GTM strategy, launch plans, and sales enablement for highly technical products across privacy, identity, measurement, attribution, data, or ads.
• Strong analytical and business judgment, with the ability to assess advertiser, reporting, attribution, and revenue impact from product or privacy changes and translate insights into clear recommendations for Product and senior leadership.
• Exceptional cross‑functional leadership and communication skills, including experience partnering across Legal, Privacy, Infrastructure, Data Science, Engineering, Product, Measurement, Sales, and Client Solutions while creating clear narratives, playbooks, objection handling, escalation paths, and executive‑ready materials.
• Demonstrated ability to use AI to improve speed and quality in your day‑to‑day workflow for relevant outputs.

Relocation Statement

This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In‑Office Requirement Statement

• We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day‑to‑day can vary based on the needs of each organization or role.
• This role will need to be in the office for in‑person collaboration 1‑2 times every 6‑months and therefore can be situated anywhere in the country.

Salary Range

$145,747 — $300,067 USD

Our Commitment to Inclusion

Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition or genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.

Application Disclaimer

By submitting this application, I certify that all information submitted in my application and throughout the hiring process is true, accurate, and complete to the best of my knowledge. I understand that any false statement, omission, or misrepresentation may disqualify me from employment consideration or result in termination if discovered after hire.