Material Handling Growth Marketing Lead
Mitsubishi Electric US – Industrial Automation
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Job summary
Mitsubishi Electric US – Industrial Automation is seeking an experienced Industry Marketing Manager for the Material Handling market segment. You will define market-driven growth plans, target microsegments, craft differentiated messaging, and drive demand generation across cross-functional teams to expand market presence.
Collaborate with sales, product management, and partners to develop strategic marketing programs, playbooks, and campaigns, while monitoring KPIs to optimize engagement and
Qualifications
- At least 5 years experience in Material Handling industry, with knowledge of applications and OEM/engineer engagement.
- Technical and commercial knowledge of industrial automation solutions (VFDs, motion control, servo systems, PLCs, HMIs, digital solutions).
- Ability to evaluate opportunity risk vs reward and pursue new business aggressively.
Responsibilities
- Develop and execute microsegment marketing and go-to-market strategies for Material Handling.
- Conduct market research and competitive analysis to identify growth opportunities and new microsegments.
- Create messaging, sales tools and collateral to support customer acquisition and market positioning.
- Partner with sales, distribution, OEMs, system integrators, and end users to drive specification opportunities and market penetration.
- Lead integrated marketing campaigns and industry events to generate demand and pipeline growth.
- Collaborate with cross-functional teams to develop playbooks and align efforts to customer needs.
Skills
Job description
Mitsubishi Electric US – Industrial Automation is seeking an experienced Industry Marketing Manager for the Material Handling market segment. You will define market-driven growth plans, target microsegments, craft differentiated messaging, and drive demand generation across cross-functional teams to expand market presence.
Collaborate with sales, product management, and partners to develop strategic marketing programs, playbooks, and campaigns, while monitoring KPIs to optimize engagement and
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