Senior B2B Marketing & Brand Leader

Mitsubishi Electric Power Products, Inc.; Marshall Township (PA); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Health coverage

401(k) with company match

Career development and education

Job summary

Mitsubishi Electric Power Products, Inc. is seeking a Marketing Communications Manager to lead enterprise brand management, content strategy, and integrated marketing communications across multiple product lines.

The role requires 7+ years in B2B marketing communications, with 3+ years of people leadership, and involves on-site work four days a week. The role collaborates with Sales, Product, and Executive teams to drive growth, brand awareness, and measurable business impact, while shaping

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 7 years of B2B marketing communications, brand management, and content marketing experience.
• Minimum 3 years of people management/team leadership experience.

Responsibilities

• Lead enterprise brand management, content strategy, and integrated marketing communications initiatives.
• Develop and execute cohesive marketing communications plans across multiple product lines and segments.
• Oversee content creation across web, video, social, email, sales enablement, product launches, campaigns, and events.
• Translate complex technical concepts into customer-focused narratives.

Skills

Brand management

Content marketing

Integrated campaigns

B2B marketing strategy

CRM systems

Marketing automation

SEO

CMS

Education

Bachelor's degree in Marketing, Business Administration, or Communications

Tools

Adobe Creative Suite

Salesforce Marketing Cloud

HubSpot

Marketo

Job description

Mitsubishi Electric Power Products, Inc. is seeking a Marketing Communications Manager to lead enterprise brand management, content strategy, and integrated marketing communications across multiple product lines.

The role requires 7+ years in B2B marketing communications, with 3+ years of people leadership, and involves on-site work four days a week. The role collaborates with Sales, Product, and Executive teams to drive growth, brand awareness, and measurable business impact, while shaping