MarTech Technical Lead - CRM, CDP & AI Architect

Publicis Groupe España; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible benefits

Growth opportunities

Free online training

Certifications

Work from anywhere

Holidays package

Well-being

Job summary

Publicis Groupe is seeking a Senior Technical Lead for our MarTech team. You will define technical solutions and architectures across CRM, CDP and Marketing Automation, shaping client ecosystems and new business opportunities.

This role is not a campaign operations position; you will lead technical implementations, help build MarTech and AI products, and collaborate with clients and internal teams while staying hands-on when needed.

Qualifications

• Degree in Computer Science, Software Engineering, Telecommunications Engineering or similar.
• Strong experience in MarTech architecture and technical consulting.
• Solid knowledge of CRM, CDP and Marketing Automation.
• Ability to combine technical depth with client-facing and consulting skills.
• Experience in technical presales, RFPs and solution design.
• Ability to lead technical teams while remaining hands-on when needed.
• Professional English.

Responsibilities

• Perform technical audits and assessments of MarTech ecosystems, identifying gaps, risks and opportunities and defining AS-IS / TO-BE architectures.
• Design MarTech architectures and technology roadmaps, translating business requirements into scalable technical solutions.
• Participate in RFPs, pitches and technical proposals, defining and presenting the technical approach to clients.
• Act as a technical reference for clients and internal teams across CRM, CDP, Marketing Automation and customer data.
• Lead the technical side of MarTech implementations and integrations, coordinating developers, vendors and client stakeholders.
• Participate in the development of our own MarTech and AI products, integrating proprietary solutions with leading technology platforms.
• Be hands-on when required, supporting prototypes, APIs, integrations and technical troubleshooting.

Skills

MarTech architecture

Technical consulting

CRM

CDP

Marketing Automation

APIs

Data architectures

Cloud environments

Identity

GenAI integrations

Education

Degree in Computer Science/Software Engineering/Telecommunications Engineering

Tools

Adobe: AEP, AJO, RT-CDP, Campaign, AEM

Salesforce: Marketing Cloud, Data Cloud

Braze

Microsoft Dynamics 365 / Customer Insights

Job description

Publicis Groupe is seeking a Senior Technical Lead for our MarTech team. You will define technical solutions and architectures across CRM, CDP and Marketing Automation, shaping client ecosystems and new business opportunities.

This role is not a campaign operations position; you will lead technical implementations, help build MarTech and AI products, and collaborate with clients and internal teams while staying hands-on when needed.