MarTech Integration & Automation Specialist

CCM CrossCountry Mortgage, LLC; Cleveland (OH); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, vision and 401K

Short-term disability

Employee assistance program

Wellness program

Job summary

CrossCountry Mortgage, LLC is seeking a Digital Marketing Technology Specialist to optimize marketing tech platforms, ensuring seamless CRM connections and scalable data flows. You’ll collaborate with marketing, sales, IT, and vendors to deliver personalized customer experiences and measurable campaigns.

The role emphasizes managing CRM integrations, configuring marketing automation, and driving best practices across multi‑channel campaigns while guaranteeing compliance with CAN-SPAM, GDPR, and

Qualifications

• Bachelor’s degree or an equivalent combination of experience and certifications in marketing automation platforms, data analytics, or a related field.
• 1+ years of experience in marketing automation, CRM, and data integration tools.
• Experience working effectively with individuals at all levels within an organization.
• Experience in the mortgage industry, preferred.
• Familiar with APIs, integrations, and data flow between systems.
• Familiarity with HTML/CSS and email marketing best practices.
• Proficiency with platforms such as HubSpot, Marketo, Salesforce, and mortgage‑specific CRMs.
• Excellent collaboration and project management skills.
• Excellent critical thinking skills and attention to detail.
• Excellent communication skills, including presenting complex information concisely to internal and external audiences.
• Skilled in problem‑solving and performing effectively in deadline‑driven environments.

Responsibilities

• Lead and manage complex projects from initiation through completion, overseeing all phases of multiple medium‑scale projects with moderate to high complexity.
• Establish and maintain CCM’s CRMs to integrate and align with other digital marketing technology solutions to drive revenue and client experience.
• Gather and document requirements for new CRM and other MarTech initiatives prior to implementation.
• Promote and train on marketing automation capabilities across the sales network.
• Handle escalated support cases from the digital support team.
• Review and proof all messaging for accuracy in collaboration with marketing leadership.
• Provide support to the digital and performance marketing teams, agencies, and 3rd party vendors.
• Design and implement marketing and technology best practices, guidelines, and repeatable processes.
• Support the development, implementation, and management of automated workflows and multichannel marketing assets, including email, SMS, print, video, and AI‑driven content.
• Ensure all digital platforms comply with industry best practices and legal/regulatory requirements, including DNC, CAN-SPAM, GDPR, and CCPA.
• Stay current on emerging technologies and best practices in CRM and other digital technologies to drive innovation, improve processes, and meet compliance guidelines.

Skills

Marketing automation

CRM integration

APIs & data flow

HTML/CSS

HubSpot

Marketo

Salesforce

Project management

Communication

Education

Bachelor’s degree or equivalent

Tools

HubSpot

Marketo

Salesforce

Mortgage‑specific CRMs

Job description

CrossCountry Mortgage, LLC is seeking a Digital Marketing Technology Specialist to optimize marketing tech platforms, ensuring seamless CRM connections and scalable data flows. You’ll collaborate with marketing, sales, IT, and vendors to deliver personalized customer experiences and measurable campaigns.

The role emphasizes managing CRM integrations, configuring marketing automation, and driving best practices across multi‑channel campaigns while guaranteeing compliance with CAN-SPAM, GDPR, and