MarTech Strategy Lead: Pega, Adobe, AI Personalization

Jobtailor; New Jersey; On-site; USD 150,000 - 210,000; Full time

Job summary

Verizon is seeking a Senior Marketing Technology Leader to own the evolution of its Martech strategy and personalization across customer channels. You will evolve Pega Decisioning and Real Time Marketing platforms, including architecture and decisioning strategy, and scale the Marketing Technology stack to support agentic personalization goals.

You will lead technical strategy discussions, translate execution into business impact for senior leadership, and drive cross-functional alignment with

Qualifications

• Bachelor's degree or four or more years of work experience.
• Six or more years of marketing technology and strategy experience, with a focus on MarTech, Adobe, and Pega.
• Experience leading marketing technology teams focused on both strategy and technology.
• Experience building PowerPoint storytelling decks.
• Experience delivering exec-ready presentations to senior leadership.
• Experience leading large-scale technical working sessions with technical and business peers.
• Experience managing a large internal team.
• Deep familiarity with Pega or similar decisioning engines.
• Deep familiarity with MarTech tools such as the Adobe and Google suite.
• Eight or more years of total experience, specifically within the Telecommunications industry or MarTech field.
• Strong understanding of AI/ML frameworks and personalization at scale.
• Background in coding or data analytics, including SQL and Python.
• Proven experience in Save or Retention strategy and automated offer decisioning and outbound marketing.
• Two or more years in a leadership or managerial role leading 3+ direct reports.
• Ability to reside within commuting distance of a listed work location.
• Master’s degree or MBA in a technical or business-related field preferred as an even-better qualification.

Responsibilities

• Own the evolution of Verizon’s Martech strategy and personalization across customer channels.
• Evolve Pega Decisioning and Real Time Marketing platforms, including architecture and decisioning strategy.
• Scale the Marketing Technology stack to support agentic personalization goals.
• Lead technical strategy discussions and align technical execution with business needs.
• Lead large-group working sessions and make trade-offs based on business impact and technical feasibility.
• Synchronize decisioning logic across data warehouses, digital storefronts, retail systems, Adobe, and other MarTech platforms.
• Create executive narratives and visually compelling PowerPoint presentations.
• Translate technical execution into strategic business impact for senior and executive leadership.
• Bridge business strategy and technical delivery teams.
• Collaborate with Data Science and Engineering teams to integrate AI and Machine Learning models.
• Establish standards for translating business problems into technical requirements and reducing time-to-market.
• Define and track conversion, retention, eligibility-accuracy, latency, and other success metrics.
• Build measurement frameworks linking technical deployments to business value and partner on reporting dashboards.
• Convert performance reports into executive-level analytics and identify performance‑tuning roadmap requirements.
• Lead technical delivery squads of 30-50 people through complex iterative cycles.
• Manage and mentor an internal team of decisioning Product Owners.
• Drive cross-functional alignment across VBG business and technical leadership.

Skills

Pega Decisioning

Adobe Suite

AI/ML Frameworks

Leadership

Executive Communication

Storytelling

SQL

Python

Data Analytics

Decisioning Strategy

Measurement Frameworks

Education

Bachelor's Degree

Master's Degree or MBA Preferred

Tools

Pega

Adobe

Google Suite

PowerPoint

Data Warehouses

Digital Storefronts

Retail Systems

Reporting Dashboards

Job description

Verizon is seeking a Senior Marketing Technology Leader to own the evolution of its Martech strategy and personalization across customer channels. You will evolve Pega Decisioning and Real Time Marketing platforms, including architecture and decisioning strategy, and scale the Marketing Technology stack to support agentic personalization goals.

You will lead technical strategy discussions, translate execution into business impact for senior leadership, and drive cross-functional alignment with