Senior MarTech Lead: AI Personalization & Strategy

Verizon; Irving (TX); Hybrid; USD 126,000 - 242,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k)

Job summary

Verizon is seeking a Senior MarTech Technology Manager to bridge Martech strategy with advanced technical execution and real-time personalization. You will lead large programs, align executive priorities, and drive agentic personalization across channels using Pega, Adobe, and AI/ML.

The role requires strong storytelling and the ability to translate complex tech roadmaps into business value. The position is hybrid, with expectations to travel to work locations, oversee teams of 30–50, and

Qualifications

• 6+ years of marketing technology and strategy experience.
• Experience leading marketing technology teams focused on both strategy and technology.
• Excellent executive communication and PowerPoint storytelling skills.

Responsibilities

• Own the evolution of Martech strategy and personalization spanning multiple channels.
• Lead large-scale technical delivery and cross-functional program governance.
• Partner with data science and engineering to integrate AI/ML into real-time marketing.
• Deliver executive-ready narratives and roadmaps to inform leadership decisions.

Skills

Marketing technology

Strategy experience

Leadership experience

Education

Bachelor's degree or 4+ years work experience

Tools

Pega

Adobe

PowerPoint

Job description

Verizon is seeking a Senior MarTech Technology Manager to bridge Martech strategy with advanced technical execution and real-time personalization. You will lead large programs, align executive priorities, and drive agentic personalization across channels using Pega, Adobe, and AI/ML.

The role requires strong storytelling and the ability to translate complex tech roadmaps into business value. The position is hybrid, with expectations to travel to work locations, oversee teams of 30–50, and