Senior MarTech & Personalization Leader

Verizon; Alpharetta (GA); Hybrid; USD 145,000 - 242,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Paid holidays & personal days

Job summary

Verizon seeks a Senior MarTech Technology Manager to bridge business strategy and technical execution in personalization initiatives. You will lead decisioning architecture, Real Time Marketing platforms, and AI/ML integration to drive omni-channel experiences.

Expect to craft executive narratives, roadmaps, and complex business cases while guiding large delivery teams through Agile processes to deliver measurable impact and cost efficiency.

Qualifications

• Bachelor's degree or four or more years of work experience.
• Six+ years in marketing technology and strategy, with MarTech focus.
• Experience delivering exec-ready presentations and leading large teams.

Responsibilities

• Own Martech strategy and personalization across channels with AI-enabled solutions.
• Lead Pega Decisioning and Real Time Marketing platform architecture and strategy.
• Translate technical roadmaps into executive visuals and business impact.
• Collaborate with Data Science and Engineering to integrate AI/ML models.
• Manage large delivery squads and mentor Product Owners.
• Define success metrics and dashboards linking deployments to value.

Skills

MarTech strategy

Adobe

Pega

PowerPoint storytelling

Executive communication

Leadership experience

AI/ML integration

Education

Bachelor's degree or 4+ years experience

Tools

Pega

Adobe

PowerPoint

Job description

Verizon seeks a Senior MarTech Technology Manager to bridge business strategy and technical execution in personalization initiatives. You will lead decisioning architecture, Real Time Marketing platforms, and AI/ML integration to drive omni-channel experiences.

Expect to craft executive narratives, roadmaps, and complex business cases while guiding large delivery teams through Agile processes to deliver measurable impact and cost efficiency.