Senior MarTech Manager

verizon; Basking Ridge (NJ); On-site; USD 140,000 - 210,000; Full time

Job summary

Verizon is seeking a Senior MarTech Technology Manager to bridge business strategy with technical execution in personalization and real-time marketing.

You will lead enterprise programs, define roadmaps, and govern a $5–10M capital plan while guiding large cross-functional teams through Agile delivery. Strong storytelling and executive communication are essential to secure buy-in and drive impact across channels.

Qualifications

• Experience leading enterprise MarTech programs and teams.
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Responsibilities

• Own Martech strategy and personalization across Verizon channels.
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Skills

AI/ML

Agile delivery

Storytelling

Executive communication

Tools

Pega

Adobe Real Time Marketing

PowerPoint

Job description

When you join Verizon You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

The Senior MarTech Technology Manager serves as the primary bridge between Martech business strategy, complex technical execution, and next-gen personalization in a high-impact, high-visibility role. This role could be a match for you if you are in an enterprise MarTech leadership role that creates and executes business strategy and you have the technical depth and expertise to build the strategy within the technical tools.

As a personalization strategist, you must have experience with Pega, or a similar decisioning tool, Adobe or other Real Time Marketing tools, AI and Machine Learning, and the ability to lead large scale teams and programs through Agile delivery. As a next-gen personalization expert, you must have a clear vision on how you'll bring personalization to the next level in the age of AI, enabling true agentic and 1:1 personalized, omni-channel customer experiences. As a leader, you must be comfortable defining success through building detailed program roadmaps and complex business cases that will serve as the plan to follow as you lead your team to success.

You have mastered storytelling, including speaking to executive leaders and building impactful PowerPoint decks to highlight the impact of the work the team is delivering. Each year, you will be responsible for delivering a roadmap of $5-10M of capital translating into business impact; retaining and saving our customers and selling our products through delivery of technology that transforms the business.

Responsibilities include...

Decisioning and Real Time Marketing Architecture & Technical Strategy

• Own the evolution of the Martech strategy and personalization of both customers and experiences across Verizon's channels, invoking cutting edge AI and agentic solutions to enable best in class personalization.
• Own the evolution of the Pega Decisioning and Real Time Marketing platforms, designing architecture and decisioning strategy to build a flexible, scalable, future-proofed platform.
• Deep-dive into the technical depth of Marketing Technology to scale our tech stack to achieve agentic personalization goals and provide best-in-class industry expertise on both current and future technology stack.
• Lead day-to-day technical strategy discussions, navigating requirements with technical teams to ensure business need and strategy is met with a standard of execution excellence.
• Lead large-group working sessions focused on the execution of work, making decisive trade-offs based on both business impact and technical feasibility.
• Experienced in navigating the Adobe ecosystem and other MarTech tools to power next-gen personalization, with the strategic vision to synchronize decisioning logic across diverse platforms, from data warehouses to digital storefronts and retail systems.

Executive Narrative & Strategic Visualization

• Own the creation of high-impact executive narratives, translating complex technical roadmaps into visually compelling PowerPoint presentations that drive organization-wide alignment.
• Serve as a "storyteller of logic," taking hours of technical execution and distilling it into clear, strategic impact to inform senior and executive leadership.
• Bridge the communication gap between business strategists and technical delivery teams, ensuring every stakeholder understands the "why" and the "how" of our decisioning engine.

Agentic & AI/ML Integration

• Demonstrate a clear understanding of and vision for agentic personalization in a Martech universe and how it can be built and scaled.
• Collaborate with Data Science and Engineering teams to build, design, and integrate AI and Machine Learning models into the real-time marketing and decisioning ecosystem.
• Clear understanding of how to best-leverage Pega's Adaptive Modeling and Adobe's AI functionality to drive meaningful outcomes.
• Establish "best-in-class" standards for how business problems are translated into technical requirements, reducing "time-to-market" for new offers and features.

Data Analytics

• Define and track success metrics that matter: from conversion lift and retention saves to technical KPIs like offer eligibility accuracy and system latency.
• Define comprehensive measurement frameworks that link technical deployments to business value, translating strategic outcomes into data requirements and partnering with Data Science to build actionable