MarTech Strategy Lead: High-Impact Web Experiences

Cintas; Mason (OH); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive Pay

401(k) Match

Paid Time Off

Job summary

Cintas is seeking a Marketing Technology Strategist to manage and optimize the performance and governance of the company's web properties, partnering with Marketing, Analytics, IT, Security, and external teams. You will drive secure, scalable digital experiences that support lead generation and customer engagement, oversee CMS workflows, and lead conversion optimization initiatives across platforms.

This role emphasizes collaboration, measurable results, and continuous improvement across

Qualifications

• Minimum 6 years of experience in web platform management or marketing technology
• Experience managing enterprise websites and CMS platforms that support lead generation and customer engagement

Responsibilities

• Own and optimize Cintas web properties, campaign destinations, forms, and website-based marketing technology to drive lead generation and conversion
• Translate marketing, campaign, and customer journey needs into scalable website experiences and technology requirements
• Manage CMS governance, publishing workflows, templates, components, and web standards to ensure consistency and efficiency
• Lead website conversion optimization efforts, including landing pages, forms, personalization, testing, and buyer enablement tools
• Manage external development partners, including backlog priorities, scope, timelines, quality assurance, and delivery accountability
• Ensure website experiences are measurable through analytics, tagging, conversion tracking, and performance reporting
• Oversee website integrations with CRM, marketing automation, analytics, personalization, DAM, chat, and other digital platforms
• Coordinate website releases, platform dependencies, and issue resolution with IT, Security, Cloud, and development teams
• Monitor website health, accessibility, SEO, performance, tracking accuracy, and user experience to identify and resolve issues
• Provide subject matter expertise on web platform capabilities, best practices, feasibility, and future website or MarTech enhancements

Skills

Web platform management

Digital experience delivery

Marketing technology

Stakeholder management

Project management

Education

Bachelor's degree in Marketing/IT/Related field

Tools

Adobe Experience Manager

Sitecore

CRM systems

Analytics tagging

Job description

Cintas is seeking a Marketing Technology Strategist to manage and optimize the performance and governance of the company's web properties, partnering with Marketing, Analytics, IT, Security, and external teams. You will drive secure, scalable digital experiences that support lead generation and customer engagement, oversee CMS workflows, and lead conversion optimization initiatives across platforms.

This role emphasizes collaboration, measurable results, and continuous improvement across