Marketing Technology Strategist

Cintas; Mason (OH); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive Pay

401(k) Match

Paid Time Off

Job summary

Cintas is seeking a Marketing Technology Strategist to manage and optimize the performance and governance of the company's web properties, partnering with Marketing, Analytics, IT, Security, and external teams. You will drive secure, scalable digital experiences that support lead generation and customer engagement, oversee CMS workflows, and lead conversion optimization initiatives across platforms.

This role emphasizes collaboration, measurable results, and continuous improvement across

Qualifications

• Minimum 6 years of experience in web platform management or marketing technology
• Experience managing enterprise websites and CMS platforms that support lead generation and customer engagement

Responsibilities

• Own and optimize Cintas web properties, campaign destinations, forms, and website-based marketing technology to drive lead generation and conversion
• Translate marketing, campaign, and customer journey needs into scalable website experiences and technology requirements
• Manage CMS governance, publishing workflows, templates, components, and web standards to ensure consistency and efficiency
• Lead website conversion optimization efforts, including landing pages, forms, personalization, testing, and buyer enablement tools
• Manage external development partners, including backlog priorities, scope, timelines, quality assurance, and delivery accountability
• Ensure website experiences are measurable through analytics, tagging, conversion tracking, and performance reporting
• Oversee website integrations with CRM, marketing automation, analytics, personalization, DAM, chat, and other digital platforms
• Coordinate website releases, platform dependencies, and issue resolution with IT, Security, Cloud, and development teams
• Monitor website health, accessibility, SEO, performance, tracking accuracy, and user experience to identify and resolve issues
• Provide subject matter expertise on web platform capabilities, best practices, feasibility, and future website or MarTech enhancements

Skills

Web platform management

Digital experience delivery

Marketing technology

Stakeholder management

Project management

Education

Bachelor's degree in Marketing/IT/Related field

Tools

Adobe Experience Manager

Sitecore

CRM systems

Analytics tagging

Job description

Job Description

Cintas is seeking a Marketing Technology Strategist to manage and optimize the performance, governance, and continuous improvement of the company's web properties. This role partners with Marketing, Analytics, IT, Security, and external development teams to deliver secure, scalable, measurable, and high-performing digital experiences that support lead generation, customer engagement, and business growth.

Requisition Number

232608

Job Description

Cintas is seeking a Marketing Technology Strategist to manage and optimize the performance, governance, and continuous improvement of the company's web properties. This role partners with Marketing, Analytics, IT, Security, and external development teams to deliver secure, scalable, measurable, and high-performing digital experiences that support lead generation, customer engagement, and business growth.

Key Responsibilities

• Own and optimize Cintas web properties, campaign destinations, forms, and website-based marketing technology to drive lead generation and conversion.
• Translate marketing, campaign, and customer journey needs into scalable website experiences and technology requirements.
• Manage CMS governance, publishing workflows, templates, components, and web standards to ensure consistency and efficiency.
• Lead website conversion optimization efforts, including landing pages, forms, personalization, testing, and buyer enablement tools.
• Manage external development partners, including backlog priorities, scope, timelines, quality assurance, and delivery accountability.
• Ensure website experiences are measurable through analytics, tagging, conversion tracking, and performance reporting.
• Oversee website integrations with CRM, marketing automation, analytics, personalization, DAM, chat, and other digital platforms.
• Coordinate website releases, platform dependencies, and issue resolution with IT, Security, Cloud, and development teams.
• Monitor website health, accessibility, SEO, performance, tracking accuracy, and user experience to identify and resolve issues.
• Provide subject matter expertise on web platform capabilities, best practices, feasibility, and future website or MarTech enhancements.

Skills/Qualifications

Required

• Minimum 6 years of experience in web platform management, digital experience delivery, marketing technology, or a related field
• Experience managing enterprise websites, CMS platforms, and digital initiatives that support lead generation and customer engagement

Preferred

• Experience with enterprise CMS platforms (e.g., Adobe Experience Manager, Sitefinity, Sitecore, Drupal) and related technologies, including CRM, marketing automation, analytics, tagging, APIs, and web integrations
• Knowledge of B2B demand generation, conversion optimization, personalization, SEO, analytics, and digital customer journeys
• Experience managing external agencies, development partners, website releases, and cross-functional projects
• Strong project management, problem-solving, communication, and stakeholder management skills

Benefits

Cintas offers comprehensive and competitive medical, dental and vision benefits, with premiums below the national average. We offer flexibility with four different medical plan options; one plan is offered at zero cost.

Additionally, Our Employee-partners Enjoy

• Competitive Pay
• 401(k) with Company Match/Profit Sharing/Employee Stock Ownership Plan (ESOP)
• Disability, Life and AD&D Insurance, 100% Company Paid
• Paid Time Off and Holidays
• Skills Development, Training and Career Advancement Opportunities

Company Information

Cintas Corporation helps more than one million businesses of all types and sizes get Ready to open their doors with confidence every day by providing products and services that help keep their customers’ facilities and employees clean, safe, and looking their best. With offerings including uniforms, mats, mops, towels, restroom supplies, workplace water services, first aid and safety products, eye-wash stations, safety training, fire extinguishers, sprinkler systems and alarm service, Cintas helps customers get Ready for the Workday. Headquartered in the U.S., Cincinnati, OH, Cintas is a publicly held Fortune 500 company traded over the Nasdaq Global Select Market under the symbol CTAS and is a component of both the Standard & Poor’s 500 Index and Nasdaq-100 Index.

Cintas Corporation is proud to be an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), national origin, age, genetic information, disability, protected veteran status, or any other characteristic or category protected by local, state, or federal law.

This job posting will remain open for at least five (5) days.

Job Category: Information Technology

Organization: Operations

Employee Status: Regular

Schedule: Full Time

Shift: 1st Shift