MarTech Senior Manager

Wintrust Financial Corporation; Rosemont (IL); On-site; USD 98,000 - 132,000; Full time

Benefits offered by this job

Medical Insurance

Dental

Vision

Life Insurance

Disability Insurance

Parental Leave

EAP

Job summary

Wintrust Financial Corporation seeks a senior leader to steer the MarTech team and shape a comprehensive tech stack aligned with business goals.

You will drive website strategy with Digital Banking and Social Media teams to deliver a cohesive digital experience, while developing predictive models and leveraging analytics for smarter marketing decisions.

This role offers growth, an entrepreneurial culture, and broad influence across nationwide channels.

Qualifications

• 10+ years of progressive experience overseeing enterprise marketing technology solutions.
• Knowledge of digital banking and financial services preferred.
• Expertise in CRM, CDP, marketing automation, and analytics platforms in regulated environments.
• Demonstrated ability to provide strategic thinking and turn ideas into actions.
• Demonstrated experience in leading people, talent development, team building and contributing to an overall growth culture.
• Excellent written and verbal communication skills.
• Ability to adapt to evolving business needs and prioritize appropriately.

Responsibilities

• Lead the MarTech team of marketing automation and UX professionals, setting goals and providing guidance and mentorship to team members to develop and execute a comprehensive tech stack roadmap and strategy aligned with business goals.
• Plan and execute Wintrust's website strategy to support business goals by partnering with Digital Banking and Social Media teams to create a cohesive digital user experience.
• Develop and implement an SEO strategy and monitor and enhance online user experience.
• Partner with Marketing, IT, Data, and Product teams to operationalize predictive models (e.g., next best action, consumer segmentation), leveraging analytics tools for informed decision-making and data-driven marketing programs.
• Manage external vendor and platform relationships, evaluate new technologies and partners.

Skills

Leadership

Strategic thinking

Communication

Team development

Tools

CRM

CDP

Marketing automation

Analytics platforms

Job description

Wintrust provides community and commercial banking, specialty finance and wealth management services through its 16 bank charters and nine non-bank businesses. Wintrust delivers the sophisticated solutions of a large bank while staying true to the relationship-focused, personalized service of our community banking roots. We serve clients in all 50 states with more than 200 branch banking locations in Illinois, southwestern Florida, northwestern Indiana, west Michigan and southern Wisconsin and commercial banking offices in Chicago, Denver, Milwaukee, Grand Rapids, Mich., and in key branch banking locations throughout Illinois. Our people are the heart of our business and we are proud to rank consistently as a top place to work. Wintrust is a $66 billion financial institution based in Rosemont, Illinois, and listed on the NASDAQ Global Select Market under the symbol "WTFC."

Why join us?

• An award-winning culture! We are rated a Top Workplace by the Chicago Tribune (past 12 years) and Employee Recommended award by the Globe & Mail (past 6 years)
• Competitive pay and discretionary or incentive bonus eligible
• Comprehensive benefit package including medical, dental, vision, life, a 401k plan with a generous company match and tuition reimbursement to name a few
• With 200+ community bank locations, we offer opportunities to grow and develop in your career
• Promote from within culture

Why join this team?

• We have a culture that encourages an entrepreneurial spirit
• We offer multiple opportunities for development and upward mobility

What You'll Do

• Lead the MarTech team of marketing automation and UX professionals, setting goals and providing guidance and mentorship to team members to develop and execute a comprehensive tech stack roadmap and strategy aligned with business goals.
• Plan and execute Wintrust's website strategy to support business goals by partnering with Digital Banking and Social Media teams to create a cohesive digital user experience.
• Develop and implement an SEO strategy and monitor and enhance online user experience.
• Partner with Marketing, IT, Data, and Product teams to operationalize predictive models (e.g., next best action, consumer segmentation), leveraging analytics tools for informed decision-making and data-driven marketing programs.
• Manage external vendor and platform relationships, evaluate new technologies and partners.

Qualifications

• Minimum 10+ years of progressive experience overseeing enterprise marketing technology solutions and development and delivery of website strategy.
• Knowledge related to digital banking and financial services preferred.
• Expertise in CRM, CDP, marketing automation, and analytics platforms in regulated environments.
• Demonstrated ability to provide strategic thinking and turn ideas into actions.
• Demonstrated experience in leading people, talent development, team building and contributing to an overall growth culture.
• Excellent written and verbal communication skills.
• Ability to adapt to evolving business needs and prioritize appropriately.

Benefits

Medical Insurance

• Dental
• Vision
• Life insurance
• Accidental death and dismemberment
• Short-term and long-term Disability Insurance
• Parental Leave
• Employee Assistance Program (EAP)
• Traditional and Roth 401(k) with company match
• Flexible Spending Account (FSA)
• Employee Stock Purchase Plan at 5% discount
• Critical Illness Insurance
• Accident Insurance
• Transportation and Commuting Benefits
• Banking Benefits
• Pet Insurance

Compensation

The estimated annual salary range for this role is $ 98,000- $132,000.00 along with eligibility to earn an annual bonus. Actual salaries may vary based on several factors, such as a candidate's qualifications, skills, and experience.

From our first day in business, Wintrust has been proud to serve a variety of unique communities and people from all walks of life. To build a company that reflects the communities we serve, we believe that fostering a unique and inclusive workplace where everyone feels valued and empowered to succeed will support our ongoing success. Wintrust Financial Corporation, including community banking and financial services subsidiaries, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.