MarTech Program Leader: Drive Marketing Tech & Integrations

Cengage Group; Atlanta (GA); Remoto; USD 102.000 - 117.000; Tempo pieno

Descrizione del lavoro

Cengage Group is seeking a Program Manager for Marketing Technology to own delivery, governance, and evolution of the MarTech portfolio. You will lead end-to-end programs across the MarTech stack, collaborating with Marketing, Product, Engineering, Data, and Analytics teams to drive roadmap execution and platform improvements.

The role requires deep technical program management capabilities, experience with marketing platforms, data integrations, and strong communication with senior leadership.

Competenze

• Experience leading large, complex technology programs across multiple functions and influencing teams without direct authority.
• Experience with Marketing Technology platforms and ecosystems, including marketing automation, CRM, CMS, consumer information, insights, and digital experience technologies.
• Good understanding of system integrations, APIs, data flows, platform dependencies, and enterprise SaaS technologies.
• Exceptional communication, relationship-building, facilitation, and problem-solving skills, with experience working directly with senior leadership.
• Experience with Agile/Scrum, Kanban, or SAFe and tools such as Jira and Confluence.

Mansioni

• Own program management and delivery across the Marketing Technology (MarTech) portfolio, ensuring initiatives align with Marketing and Technology priorities.
• Lead complex, multi-functional MarTech programs from planning through delivery, including roadmaps, achievements, dependencies, risks, testing, deployment, and adoption.
• Partner with Marketing, Product, Engineering, Architecture, Data, Analytics, and other teams to coordinate priorities and drive successful execution.
• Provide governance and oversight throughout the marketing technology landscape, including platform integrations, technology lifecycle planning, technical debt, and investment priorities.
• Drive executive-level communication and reporting on program health, risks, dependencies, decisions, and key achievements.
• Find opportunities to simplify and improve the MarTech ecosystem, including evaluating new technologies, improving integrations, and driving process and platform improvements.

Conoscenze

Program management

MarTech

Cross-functional leadership

Agile/Scrum

Jira/Confluence

APIs & Integrations

Executive communication

MarTech governance

Strumenti

Salesforce Marketing Cloud

Salesforce Data Cloud

CMS platforms

CRM

Digital analytics technologies

Descrizione del lavoro

Cengage Group is seeking a Program Manager for Marketing Technology to own delivery, governance, and evolution of the MarTech portfolio. You will lead end-to-end programs across the MarTech stack, collaborating with Marketing, Product, Engineering, Data, and Analytics teams to drive roadmap execution and platform improvements.

The role requires deep technical program management capabilities, experience with marketing platforms, data integrations, and strong communication with senior leadership.