MarTech Operations Lead: Orchestrating Data-Driven Campaigns

Brightspeed; United States; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits

Remote/hybrid/work options

Job summary

Brightspeed seeks an experienced MarTech Operations Manager to enable and optimize infrastructure for campaign execution across multiple channels using SFMC and CDP. You will partner with Marketing, IT, and cross-functional teams to translate objectives into scalable, automated communications that boost engagement.

Responsibilities include architecting cross-channel journeys, optimizing campaigns, and overseeing testing, deployment, and ongoing optimization.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Information Systems, Technology, or a related field.
• 5+ years of experience with Salesforce Marketing Cloud (or similar marketing automation platform) development, administration, or marketing technology operations.
• Experience working with marketing data, automation workflows, campaign testing, and supporting data architecture.

Responsibilities

• Translate objectives into clear business and technical requirements with IT and technical teams.
• Architect and optimize cross-channel customer journeys with data-driven experiences.
• Analyze campaigns and workflows to identify gaps and opportunities for automation.
• Oversee automated email campaigns, journey configuration, scheduling, testing, and deployment.
• Support data architecture, integrations, and data flows for marketing automation.
• Manage multiple initiatives, balancing long-term MarTech with short-term needs.

Skills

Translate objectives into requirements

Data-driven decision making

Cross-functional collaboration

Analytical problem solving

Communication skills

Prioritization and planning

Marketing data architecture

Education

Bachelor’s degree in Business Administration, Marketing, Information Systems, Technology, or related field

Tools

Salesforce Marketing Cloud (SFMC)

Marketing automation platforms

Job description

Brightspeed seeks an experienced MarTech Operations Manager to enable and optimize infrastructure for campaign execution across multiple channels using SFMC and CDP. You will partner with Marketing, IT, and cross-functional teams to translate objectives into scalable, automated communications that boost engagement.

Responsibilities include architecting cross-channel journeys, optimizing campaigns, and overseeing testing, deployment, and ongoing optimization.